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“I like the sound of that”: understanding the effectiveness of audio in ads
16 references·0 citing·50 second hop
“I like the sound of that”: understanding the effectiveness of audio in ads (2024)“I like the sound of that”: understanding…What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019)What Drives Virality (Sharing…Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages (2018)Cutting through Content Clutt…Enhancing Brand Credibility Via Celebrity Endorsement (2017)Enhancing Brand Credibility V…Appealing to fear: A meta-analysis of fear appeal effectiveness and theories. (2015)Appealing to fear: A meta-ana…More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates (2012)More than Words: The Influenc…Voice pitch influences voting behavior (2011)Voice pitch influences voting…Signaling Theory: A Review and Assessment (2010)Signaling Theory: A Review an…A meta-analysis of humor in advertising (2008)A meta-analysis of humor in a…It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting (2004)It's beginning to smell (and …Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework (2001)Effect of Manufacturer Reputa…Agglomeration effects and performance: a test of the Texas lodging industry (2001)Agglomeration effects and per…The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship (1994)The Moderating Effects of Mes…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Effects of pitch and speech rate on personal attributions. (1979)Effects of pitch and speech r…Job Market Signaling (1973)Job Market SignalingA circumplex model of affect. (1980)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Statistical Methods for Meta-Analysis (1988)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics (2021)Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience (2022)Advances in Consumer Research (2025)Statistical principles in experimental design. 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References

  • 1973Job Market Signaling16,329 cited
  • 2010Signaling Theory: A Review and Assessment6,720 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 2015Appealing to fear: A meta-analysis of fear appeal effectiveness and theories.1,183 cited
  • 1994The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship796 cited
  • 2012More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates739 cited
  • 2001Agglomeration effects and performance: a test of the Texas lodging industry532 cited
  • 2008A meta-analysis of humor in advertising498 cited
  • 2019What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence495 cited
  • 2001Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework471 cited
  • 2004It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting382 cited
  • 1979Effects of pitch and speech rate on personal attributions.369 cited
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Enhancing Brand Credibility Via Celebrity Endorsement
356 cited
  • 2018Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages331 cited
  • 2011Voice pitch influences voting behavior320 cited
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