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Factors affecting user intention to use social commerce continuously from a habit perspective

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2020See now, act now: How to interact with customers to enhance social commerce engagement?

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414 cited

2017Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage370 cited

2019Analyzing the effect of social support and community factors on customer engagement and its impact on loyalty behaviors toward social commerce websites309 cited

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