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Exploring the mutual relationships of brand equity in the tourism and hospitality sector
16 references·0 citing·51 second hop
Exploring the mutual relationships of brand equity in the tourism and hospitality sector (2024)Exploring the mutual relationships of bra…Monitoring the impacts of tourism-based social media, risk perception and fear on tourist’s attitude and revisiting behaviour in the wake of COVID-19 pandemic (2021)Monitoring the impacts of tou…Uncertainty risks and strategic reaction of restaurant firms amid COVID-19: Evidence from China (2020)Uncertainty risks and strateg…The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy (2020)The interplay between social …COVID-19 cripples global restaurant and hospitality industry (2020)COVID-19 cripples global rest…The impact of value co-creation on hotel brand equity and customer satisfaction (2019)The impact of value co-creati…Service quality and customer satisfaction: The moderating effects of hotel star rating (2019)Service quality and customer …Big data and dynamic capabilities: a bibliometric analysis and systematic literature review (2019)Big data and dynamic capabili…A hedonic motivation model in virtual reality tourism: Comparing visitors and non-visitors (2019)A hedonic motivation model in…Big data analytics capabilities and knowledge management: impact on firm performance (2018)Big data analytics capabiliti…The impacts of brand experiences on brand loyalty: mediators of brand love and trust (2017)The impacts of brand experien…Consumer-based chain restaurant brand equity, brand reputation, and brand trust (2015)Consumer-based chain restaura…The impact of tour quality and tourist satisfaction on tourist loyalty: The case of Chinese tourists in Korea (2010)The impact of tour quality an…Airline safety measurement using a hybrid model (2007)Airline safety measurement us…Brands and brand equity: definition and management (2000)Brands and brand equity: defi…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Significance tests and goodness of fit in the analysis of covariance structures. (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)DEVELOPING DESTINATION LOYALTY: THE CASE OF HAINAN ISLAND (2013)The influence of destination image and tourist satisfaction on tourist loyalty: a case study of Chinese tourists in Korea (2016)Expanding theory of tourists’ destination loyalty: The role of sensory impressions (2019)Principles of Marketing (1972)Why we buy what we buy: A theory of consumption values (1991)Brand equity in the business-to-business market (2003)Relational network brands: Towards a conceptual model of place brands (2004)Determinants of the brand equity (2005)Multiple Attribute Decision Making: Methods and Applications (1981)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Decision making with dependence and feedback : the analytic network process (1996)Evaluating green supplier development programs at a telecommunications systems provider (2011)Developing a Multi-Criteria Decision Making Model for PESTEL Analysis (2012)An integrated DEMATEL-ANP approach for renewable energy resources selection in Turkey (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness (2018)Brand experience and brand loyalty: is it a matter of emotions? (2020)Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust (2020)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Digitalization and business models: Where are we going? A science map of the field (2020)Exploring the impact of big data analytics capabilities on business model innovation: The mediating role of entrepreneurial orientation (2020)The role of digital innovation in knowledge management systems: A systematic literature review (2020)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues (2020)The Role of Perceived Smart Tourism Technology Experience for Tourist Satisfaction, Happiness and Revisit Intention (2020)Virtual Tours a Means to an End: An Analysis of Virtual Tours’ Role in Tourism Recovery Post COVID-19 (2021)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Exploring the visitors' decision-making process for Airbnb and hotel accommodations using value-attitude-behavior and theory of planned behavior (2021)The Effect of Service Quality on Customer Satisfaction in an Automotive After-Sales Service (2021)The intricate relationships of consumers’ loyalty and their perceptions of service quality, price and satisfaction in restaurant service (2022)COVID-19 and restaurant demand: early effects of the pandemic and stay-at-home orders (2020)Pandemics, tourism and global change: a rapid assessment of COVID-19 (2020)Pandemics, transformations and tourism: be careful what you wish for (2020)Hope, fear, and consumer behavioral change amid COVID‐19: Application of protection motivation theory (2021)Tourism and Hospitality industry resilience during the Covid-19 pandemic: Evidence from England (2021)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
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  • 2019A hedonic motivation model in virtual reality tourism: Comparing visitors and non-visitors534 cited
  • 2020COVID-19 cripples global restaurant and hospitality industry431 cited
  • 2017The impacts of brand experiences on brand loyalty: mediators of brand love and trust416 cited
  • 2010The impact of tour quality and tourist satisfaction on tourist loyalty: The case of Chinese tourists in Korea414 cited
  • 2007Airline safety measurement using a hybrid model406 cited
  • 2019Service quality and customer satisfaction: The moderating effects of hotel star rating381 cited
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  • 2021Monitoring the impacts of tourism-based social media, risk perception and fear on tourist’s attitude and revisiting behaviour in the wake of COVID-19 pandemic268 cited
  • 2020Uncertainty risks and strategic reaction of restaurant firms amid COVID-19: Evidence from China238 cited
  • 2019The impact of value co-creation on hotel brand equity and customer satisfaction

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235 cited
  • 2015Consumer-based chain restaurant brand equity, brand reputation, and brand trust231 cited
  • 2020The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy198 cited
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