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Brand purpose: a literature review and BEING implementation framework

16 references·2 citing·47 second hop

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References

2019Literature review as a research methodology: An overview and guidelines16,035 cited
2006Systematic Reviews in the Social Sciences3,885 cited
2018Qualitative research: deductive and inductive approaches to data analysis1,363 cited
2007Reaping relational rewards from corporate social responsibility: The role of competitive positioning1,303 cited
2020Customer experience: fundamental premises and implications for research1,095 cited
2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature1,070 cited
2017Review articles: purpose, process, and structure1,004 cited
2020Brands Taking a Stand: Authentic Brand Activism or Woke Washing?827 cited
2005Influence of Corporate Social Responsibility on Loyalty and Valuation of Services655 cited
2015Sustainable Development Goals (SDGs)525 cited
2018Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty514 cited
2019Corporate Purpose and Financial Performance491 cited
2003Core value‐based corporate brand building456 cited
2010Market-oriented sustainability: a conceptual framework and propositions409 cited
2012

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Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts

385 cited

2020Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing312 cited

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