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An ERP study on the role of instant purchasing group quantity in e-commerce live streaming: a social impact perspective
15 references·0 citing·54 second hopsampled
An ERP study on the role of instant purchasing group quantity in e-commerce live streaming: a social impact perspective (2024)An ERP study on the role of instant purch…Effects of Background Fitting of e-Commerce Live Streaming on Consumers’ Purchase Intentions: A Cognitive-Affective Perspective (2023)Effects of Background Fitting…What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective (2022)What motivates users' viewing…Research on the influence mechanism of anchors’ professionalism on consumers’ impulse buying intention in the livestream shopping scenario (2022)Research on the influence mec…How do popularity cues drive impulse purchase in live streaming commerce? The moderating role of perceived power (2022)How do popularity cues drive …How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender (2022)How background visual complex…The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion (2021)The impact of online celebrit…Understanding mobile payment continuance usage in physical store through social impact theory and trust transfer (2020)Understanding mobile payment …Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming (2020)Promoting or attenuating? An …Exploring the valence-framing effect: Gain frame enhances behavioral and brain sensitivity to the failure of decision-making under uncertainty (2020)Exploring the valence-framing…How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)How live streaming influences…Learning from peers: The effect of sales history disclosure on peer-to-peer short-term rental purchases (2018)Learning from peers: The effe…Antiherding in Financial Decision Increases Valuation of Return on Investment: An Event-Related Potential Study (2017)Antiherding in Financial Deci…The impact of perceived similarity to other customers on shopping mall satisfaction (2015)The impact of perceived simil…G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)G*Power 3: A flexible statist…The psychology of social impact. 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(1956)Bystander intervention in emergencies: Diffusion of responsibility. (1968)Many hands make light the work: The causes and consequences of social loafing. (1979)Culture and conformity: A meta-analysis of studies using Asch's (1952b, 1956) line judgment task. (1996)Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets (2008)Women Directors on Corporate Boards: From Tokenism to Critical Mass (2011)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The theory of planned behavior (1991)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Live streaming commerce from the sellers’ perspective: implications for online relationship marketing (2020)See now, act now: How to interact with customers to enhance social commerce engagement? 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(1980)Experimental evidence of massive-scale emotional contagion through social networks (2014)Impact of streamers’ characteristics on sales performance of search and experience products: Evidence from Douyin (2022)An empirical study on impulse consumption intention of livestreaming e-commerce: The mediating effect of flow experience and the moderating effect of time pressure (2023)Live Streaming Commerce: A Review and Research Agenda (2023)Impulse buying: Modeling its precursors (1998)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)A moderating – mediating model of the urge to buy impulsively in social commerce live-streaming (2023)Real-Time Interactivity and Impulsive Buying in Livestreaming Commerce: The Focal Intermediary Role of Inspiration (2023)Impulse buying in the digital age: An exploration using systematic literature review approach (2024)Self-Reports in Organizational Research: Problems and Prospects (1986)PLS-SEM: Indeed a Silver Bullet (2011)Strategic product showcasing mode of E-commerce live streaming (2023)Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping? (2024)Flow: The Psychology of Optimal Experience (1991)Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 (2000)An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness (2023)Impact of AI-Oriented Live-Streaming E-Commerce Service Failures on Consumer Disengagement—Empirical Evidence from China (2024)The Streamer's sales strategy choice considering sales effort (2024)On the Evaluation of Structural Equation Models (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform (2024)A Study on Immersion and Intention to Pay in AR Broadcasting: Validating and Expanding the Hedonic Motivation System Adoption Mode (2024)Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN (2025)
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References

  • 2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences65,813 cited
  • 1981The psychology of social impact.2,864 cited
  • 2019How live streaming influences purchase intentions in social commerce: An IT affordance perspective1,036 cited
  • 2021The impact of online celebrity in livestreaming E-commerce on purchase intention from the perspective of emotional contagion370 cited
  • 2020Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming242 cited
  • 2022What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective236 cited
  • 2022How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender183 cited
  • 2023Effects of Background Fitting of e-Commerce Live Streaming on Consumers’ Purchase Intentions: A Cognitive-Affective Perspective117 cited
  • 2015The impact of perceived similarity to other customers on shopping mall satisfaction98 cited
  • 2022Research on the influence mechanism of anchors’ professionalism on consumers’ impulse buying intention in the livestream shopping scenario68 cited
  • 2020Understanding mobile payment continuance usage in physical store through social impact theory and trust transfer56 cited
  • 2018Learning from peers: The effect of sales history disclosure on peer-to-peer short-term rental purchases52 cited
  • 2022

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How do popularity cues drive impulse purchase in live streaming commerce? The moderating role of perceived power
44 cited
  • 2020Exploring the valence-framing effect: Gain frame enhances behavioral and brain sensitivity to the failure of decision-making under uncertainty23 cited
  • 2017Antiherding in Financial Decision Increases Valuation of Return on Investment: An Event-Related Potential Study3 cited
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