References

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• 2001The Crm Handbook: A Business Guide to Customer Relationship Management432 cited
• 2006Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry339 cited
• 2007Strategies for successful CRM implementation276 cited
• 2016Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research228 cited
• 2023Hyper-Personalization for Enhancing Customer Loyalty and Satisfaction in Customer Relationship Management (CRM) Systems74 cited
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• 2023Machine learning based customer churn prediction in home appliance rental business59 cited
• 2022Artificial Intelligence Based Customer Churn Prediction Model for Business Markets51 cited
• 2018Current Applications of Machine Learning Techniques in CRM: A Literature Review and Practical Implications37 cited
• 2008The Functionality And Usage Of Crm Systems33 cited
• 2021CUSTOMER CHURN PREDICTION29 cited
• 2024Customer Churn Prediction using Machine Learning Models26 cited

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