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What is not an effective K-pop marketing practice: Korean exports riding on the Hallyu wave
16 references·0 citing·51 second hop
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References

  • 1988Possessions and the Extended Self9,050 cited
  • 1975Development of the Job Diagnostic Survey.7,244 cited
  • 1989A secure base: parent-child attachment and healthy human development4,881 cited
  • 2000Beyond valence: Toward a model of emotion-specific influences on judgement and choice3,030 cited
  • 2009Anger is an approach-related affect: Evidence and implications.1,751 cited
  • 1989A Critical review of consumer satisfaction1,522 cited
  • 2004Understanding Media Enjoyment: The Role of Transportation Into Narrative Worlds1,275 cited
  • 2009When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance980 cited
  • 2007Feelings and Consumer Decision Making: The Appraisal‐Tendency Framework699 cited
  • 2012It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness671 cited
  • 2017Evolutionary Psychology and the Emotions553 cited
  • 2013Consumer response to corporate irresponsible behavior: Moral emotions and virtues488 cited
  • 2006The effects of relationship quality on customer retaliation453 cited
  • 2002Conceptualization and measurement of celebrity worship453 cited
  • 1994

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The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions
452 cited
  • 1994The matchup effect of spokesperson and product congruency: A schema theory interpretation390 cited
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