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A Primer on Out-of-the-Box AI Marketing Mix Models
14 references·0 citing·56 second hop
A Primer on Out-of-the-Box AI Marketing Mix Models (2024)A Primer on Out-of-the-Box AI Marketing M…Decoding the data economy: a literature review of its impact on business, society and digital transformation (2023)Decoding the data economy: a …Artificial Intelligence-Enabled Business Model Innovation: Competencies and Roles of Top Management (2023)Artificial Intelligence-Enabl…Time Series Forecasting Model for Supermarket Sales using FB-Prophet (2021)Time Series Forecasting Model…Going digital? The impact of social media marketing on retail website traffic, orders and sales (2021)Going digital? 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References

  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 2009A Review of Marketing Mix: 4Ps or More?345 cited
  • 2021Going digital? The impact of social media marketing on retail website traffic, orders and sales257 cited
  • 2020Informational Challenges in Omnichannel Marketing: Remedies and Future Research229 cited
  • 2020Inefficiencies in Digital Advertising Markets162 cited
  • 2023Artificial Intelligence-Enabled Business Model Innovation: Competencies and Roles of Top Management130 cited
  • 2011Practice Prize Winner —Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities111 cited
  • 2021Time Series Forecasting Model for Supermarket Sales using FB-Prophet102 cited
  • 2023Decoding the data economy: a literature review of its impact on business, society and digital transformation83 cited
  • 2020The past, present, and future of measurement and methods in marketing analysis52 cited
  • 2005Market response models and marketing practice37 cited
  • 2006Modeling Marketing Mix27 cited
  • 2005Share of voice/share of market and long-term advertising effects19 cited
  • 2014Econometric Models13 cited

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