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How celebrity attachment influences event participation intentions: from the customer-relationship theory and attachment theory approaches
16 references·0 citing·48 second hopsampled
How celebrity attachment influences event participation intentions: from the customer-relationship theory and attachment theory approaches (2024)How celebrity attachment influences event…Celebrity endorsements: a literature review and research agenda (2016)Celebrity endorsements: a lit…The roles of brand community and community engagement in building brand trust on social media (2014)The roles of brand community …Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction (2014)Fostering Consumer–Brand Rela…The role of brand love in consumer‐brand relationships (2013)The role of brand love in con…Social identity perspective on brand loyalty (2011)Social identity perspective o…Exploring customer brand engagement: definition and themes (2011)Exploring customer brand enga…Brand Love (2011)Brand LoveBrand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Engagement, telepresence and …The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Intentional social action in virtual communities (2002)Intentional social action in …Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Customer loyalty in e-commerc…Building customer-based brand equity : a blueprint for creating strong brands (2001)Building customer-based brand…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Behavioral Consequences of Service Quality (1996)eTailQ: dimensionalizing, measuring and predicting etail quality (2003)Service logic revisited: who creates value? 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How credibility and parasocial interaction influence purchase intentions (2019)Judgment under Uncertainty: Heuristics and Biases (1974)The theory of planned behavior (1991)Alternative Ways of Assessing Model Fit (1992)Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories (2006)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)How Brand Community Practices Create Value (2009)Patterns of Attachment: A Psychological Study of the Strange Situation (1978)The Commitment-Trust Theory of Relationship Marketing (1994)Some antecedents and outcomes of brand love (2006)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Managing the co-creation of value (2007)Co-creation and the new landscapes of design (2008)Estimating Nonresponse Bias in Mail Surveys (1977)Inclusion of Other in the Self Scale and the structure of interpersonal closeness. (1992)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Brand authenticity: An integrative framework and measurement scale (2014)Measuring the Involvement Construct (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Consumer engagement in a virtual brand community: An exploratory analysis (2011)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Drivers of consumer–brand identification (2012)Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend (2015)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 2004Co-creation experiences: The next practice in value creation6,671 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,832 cited
  • 2002Customer loyalty in e-commerce: an exploration of its antecedents and consequences2,379 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,329 cited
  • 2011Brand Love1,678 cited
  • 2002Intentional social action in virtual communities1,490 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,452 cited
  • 2011Exploring customer brand engagement: definition and themes1,389 cited
  • 2009Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives1,338 cited
  • 2014Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction1,034 cited
  • 2001Building customer-based brand equity : a blueprint for creating strong brands805 cited
  • 2013The role of brand love in consumer‐brand relationships737 cited
  • 2016Celebrity endorsements: a literature review and research agenda595 cited

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  • 2011Social identity perspective on brand loyalty565 cited
  • 2014The roles of brand community and community engagement in building brand trust on social media546 cited
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