Identifying key features of Islamic mobile apps through fuzzy Kano’s model

Abstract

Purpose This paper aims to identify the major attractive design features of Islamic mobile apps that have the greatest impact on consumer satisfaction using the Kano model, an organized approach to specify consumer requirements and expectation through a preference classification technique. Design/methodology/approach Using a quantitative research method, the data were obtained through a self-administered online survey. A total of 1,262 useable data were analysed through fuzzy Kano model method. Findings The results suggest that while the pictures, sounds and advertisements are the most important attractive design features for hijab clothing mobile apps users’ satisfaction, the least important design features are payment methods, colour and using an Islamic (Muslim) calendar. Research limitations/implications The key limitation of the present study is that the data had to be gathered by convenience sampling method due to financial and time costs pressure since the study was not supported by any sponsor, and the aim was to obtain the data quicker. Practical implications The current paper presents crucial theoretical and managerial implications for future research by integrating the Kano model with Islamic mobile app development-related theoretical models for designing and developing Islamic mobile apps. Originality/value Though there were some studies on mobile application design, this paper separates from previous studies in several aspects. Firstly, the study is one of the few practice papers that focuses on Islamic mobile application design through consumer culture theory. In addition, to the best of the authors’ knowledge, this is the first paper that addresses the topic using the method of the current study.

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