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Impact of inclusive marketing communication on brand love and brand attitude
16 references·0 citing·46 second hop
Impact of inclusive marketing communication on brand love and brand attitude (2025)Impact of inclusive marketing communicati…Partial least squares structural equation modeling in HRM research (2018)Partial least squares structu…Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods (2017)Mirror, mirror on the wall: a…An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research (2017)An assessment of the use of p…Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Common Method Bias in Marketi…A Comparison of Approaches for the Analysis of Interaction Effects Between Latent Variables Using Partial Least Squares Path Modeling (2010)A Comparison of Approaches fo…The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies. (2008)The role of the media in body…How to Sustain the Customer Experience: (2007)How to Sustain the Customer E…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives (2005)Beyond the Extended Self: Lov…A Three-Factor Model of Social Identity (2004)A Three-Factor Model of Socia…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Building a business case for diversity (1997)Building a business case for …Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Theory of Social Comparison Processes (1954)A Theory of Social Comparison…A theory of human motivation. (1943)A theory of human motivation.The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Love (2011)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Advances in Consumer Research (2025)Structural Equations with Latent Variables. (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in Public Management Studies (2014)Detecting Common Method Bias (2019)Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020)Scales for the measurement of ethos (1966)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)The file drawer problem and tolerance for null results. (1979)Distribution Theory for Glass's Estimator of Effect Size and Related Estimators (1981)Practical Meta-Analysis (2000)The bystander-effect: A meta-analytic review on bystander intervention in dangerous and non-dangerous emergencies. (2011)Social comparisons on social media: The impact of Facebook on young women's body image concerns and mood (2015)A systematic review of the impact of the use of social networking sites on body image and disordered eating outcomes (2016)Informal social communication. (1950)Deviation, rejection, and communication. (1951)Inequity In Social Exchange (1965)The Elaboration Likelihood Model of Persuasion (1986)A Theory of Fairness, Competition, and Cooperation (1999)Level of aspiration. (2004)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Heuristics versus statistics in discriminant validity testing: a comparison of four procedures (2019)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Rethinking some of the rethinking of partial least squares (2019)Sample Size for Survey Research: Review and Recommendations (2020)Partial Least Squares Structural Equation Modeling (2021)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)A three-component conceptualization of organizational commitment (1991)Why we buy what we buy: A theory of consumption values (1991)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1943A theory of human motivation.21,512 cited
  • 1954A Theory of Social Comparison Processes20,836 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 2012Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies3,045 cited
  • 2017Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods2,575 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2008The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies.2,052 cited
  • 2018Partial least squares structural equation modeling in HRM research1,937 cited
  • 2007How to Sustain the Customer Experience:1,784 cited
  • 2017An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research1,545 cited
  • 2004A Three-Factor Model of Social Identity1,302 cited
  • 2005Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives1,277 cited

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  • 2010A Comparison of Approaches for the Analysis of Interaction Effects Between Latent Variables Using Partial Least Squares Path Modeling1,182 cited
  • 1997Building a business case for diversity1,019 cited
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