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How the Metaverse is Reshaping Multichannel Retail Through Balancing Complementarity and Substitution
16 references·0 citing·48 second hop
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References

  • 2022Marketing in the Metaverse: Conceptual understanding, framework, and research agenda678 cited
  • 2021Advertising in the Metaverse: Research Agenda645 cited
  • 2023Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation578 cited
  • 2015The Impact of Cross-Channel Integration on Retailers’ Sales Growth570 cited
  • 2003Strategic Explanations for the Early Adoption of ISO 14001517 cited
  • 2023The merchants of meta: A research agenda to understand the future of retailing in the metaverse355 cited
  • 2019How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness332 cited
  • 2018Extending Signaling Theory to Rhetorical Signals: Evidence from Crowdfunding329 cited
  • 2019Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability310 cited
  • 2021Metaverse Shape of Your Life for Future: A bibliometric snapshot298 cited
  • 2019Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption255 cited
  • 2021Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions244 cited
  • 2024Digital transformation: A multidisciplinary perspective and future research agenda225 cited
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Customer-Interfacing Retail Technologies in 2020 & Beyond: An Integrative Framework and Research Directions
213 cited
  • 2016Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects196 cited
  • 2023What is the Metaverse and who seeks to define it? Mapping the site of social construction184 cited
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