References

• 1986The Elaboration Likelihood Model of Persuasion9,023 cited
• 1985Measuring the Involvement Construct6,020 cited
• 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,194 cited
• 2007Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory3,341 cited
• 2002Corporate reputation and sustained superior financial performance2,938 cited
• 1996Reputation: Realizing Value from the Corporate Image2,620 cited
• 1996Reputation: realizing value from the corporate image2,147 cited
• 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
• 1981Personal involvement as a determinant of argument-based persuasion.2,036 cited
• 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1,764 cited
• 1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1,531 cited
• 2002Helping Crisis Managers Protect Reputational Assets1,271 cited
• 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,122 cited
• 2006Corporate Reputation: The Definitional Landscape1,093 cited