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Impact of customer willingness to co-create and co-creation value of AI-oriented live streaming on hotel booking intention
16 references·0 citing·50 second hop
Impact of customer willingness to co-create and co-creation value of AI-oriented live streaming on hotel booking intention (2025)Impact of customer willingness to co-crea…Understanding and shaping the future of work with self-determination theory (2022)Understanding and shaping the…Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Partial Least Squares Structu…Why do people purchase from online travel agencies (OTAs)? A consumption values perspective (2020)Why do people purchase from o…Executing and interpreting applications of PLS-SEM: Updates for family business researchers (2020)Executing and interpreting ap…Real-time co-creation and nowness service: lessons from tourism and hospitality (2019)Real-time co-creation and now…Engaging customers in value co-creation or co-destruction online (2018)Engaging customers in value c…The impact of servicescape on hedonic value and behavioral intentions: The importance of previous experience (2017)The impact of servicescape on…Toward a theory of customer engagement marketing (2016)Toward a theory of customer e…Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption (2016)Efficacy of co-creation and m…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Back-Translation for Cross-Cultural Research (1970)Back-Translation for Cross-Cu…A theory of human motivation. (1943)Motivation and Personality (1997)Consumer perceived value: The development of a multiple item scale (2001)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. 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References

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  • 2020Why do people purchase from online travel agencies (OTAs)? A consumption values perspective322 cited

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2017
The impact of servicescape on hedonic value and behavioral intentions: The importance of previous experience
282 cited
  • 2018Engaging customers in value co-creation or co-destruction online247 cited
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