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Towards sustainable organizations through purpose-driven and customer-centric strategies
16 references·0 citing·49 second hop
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2009Software survey: VOSviewer, a computer program for bibliometric mapping21,418 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2021How to conduct a bibliometric analysis: An overview and guidelines14,255 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 2002Analyzing the Past to Prepare for the Future: Writing a Literature Review7,440 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
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  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1994Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development

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  • 2011Customer Engagement3,657 cited
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