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Building Campaign Effectiveness Dashboards Using Tableau for CMO-Level Decision Making
11 references·0 citing·52 second hop
Building Campaign Effectiveness Dashboards Using Tableau for CMO-Level Decision Making (2022)Building Campaign Effectiveness Dashboard…The Role of Adaptive BI in Enhancing SME Agility During Economic Disruptions (2022)The Role of Adaptive BI in En…Real-Time Data Analytics for Enhancing Supply Chain Efficiency (2021)Real-Time Data Analytics for …Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries (2020)Branding in a Hyperconnected …Third party Employment Branding: What are its Signaling Dimensions, Mechanisms, and Sources? 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References

  • 2020Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries561 cited
  • 2007Branding in B2B markets: insights from the service‐dominant logic of marketing249 cited
  • 2016The personalization-privacy paradox: implications for new media249 cited
  • 2019LightGBM: an Effective Decision Tree Gradient Boosting Method to Predict Customer Loyalty in the Finance Industry221 cited
  • 2017Consumer Neuroscience: Past, Present, and Future126 cited
  • 2008Building Brands126 cited
  • 2018Smart HRM – a Delphi study on the application and consequences of the Internet of Things in Human Resource Management114 cited
  • 2019High-involvement Work Processes and Systems: A Review of Theory, Distribution, Outcomes, and Tensions52 cited
  • 2019Third party Employment Branding: What are its Signaling Dimensions, Mechanisms, and Sources?31 cited
  • 2021Real-Time Data Analytics for Enhancing Supply Chain Efficiency12 cited
  • 2022The Role of Adaptive BI in Enhancing SME Agility During Economic Disruptions11 cited

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