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When looks matter: Aesthetic appeal's role in consumers' identity and impulse purchases · Study

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ArticleWhen looks matter: Aesthetic appeal's role in consumers' identity and impulse purchases

Melanie Moore Koskie2025

Article2025

When looks matter: Aesthetic appeal's role in consumers' identity and impulse purchases

Melanie Moore Koskie · William B. Locander

7 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Perception and Purchasing Behavior

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References

1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 1988Structural equation modeling in practice: A review and recommended two-step approach.2012Principles and Practice of Structural Equation Modeling 1988Possessions and the Extended Self 1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers 2010Handbook of social psychology 1985Materialism: Trait Aspects of Living in the Material World

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Year2025

Typearticle

Published2025-06-20

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations7

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jretconser.2025.104375

openalex_workW4411483877

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