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Determinants of The Advertising-to-Sales Ratio · Study

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ArticleDeterminants of The Advertising-to-Sales Ratio

Paul Farris1981

Article1981

Determinants of The Advertising-to-Sales Ratio

Paul Farris · Mark S. Albion

27 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing American History and Culture

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References

1971Consumer Rankings of Risk Reduction Methods 1962Optimal Advertising Policy under Dynamic Conditions 1976Optimal Advertising Policy Under Dynamic Conditions 1972The economics of advertising 1967Product Life Cycles as Marketing Models 1997Optimal Advertising and Optimal Quality 1973The Economics of Advertising.1979Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products

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1997Advertising budgeting practices in agribusiness: The case of farmer cooperatives 1990How service firms set their marketing budgets 2015Werbung – Wirtschaft – Medien 1984The Sales/Advertising Relationship: An Investigation of Correlations and Consistency in Supermarkets and Department Stores

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Year1981

Typearticle

Published1981-02-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations27

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1981.12468194

openalex_workW4412427893

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