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Determinants of The Advertising-to-Sales Ratio
8 references·4 citing·35 second hop
Determinants of The Advertising-to-Sales Ratio (1981)Determinants of The Advertising-to-Sales …Optimal Advertising and Optimal Quality (1997)Optimal Advertising and Optim…Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products (1979)Exceptional Paper—ADVISOR 2: …Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…The Economics of Advertising. (1973)The Economics of Advertising.The economics of advertising (1972)The economics of advertisingConsumer Rankings of Risk Reduction Methods (1971)Consumer Rankings of Risk Red…Product Life Cycles as Marketing Models (1967)Product Life Cycles as Market…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…Werbung – Wirtschaft – Medien (2015)Werbung – Wirtschaft – MedienAdvertising budgeting practices in agribusiness: The case of farmer cooperatives (1997)Advertising budgeting practic…How service firms set their marketing budgets (1990)How service firms set their m…The Sales/Advertising Relationship: An Investigation of Correlations and Consistency in Supermarkets and Department Stores (1984)The Sales/Advertising Relatio…Estimating Nonresponse Bias in Mail Surveys (1977)Strategic planning and agribusiness: an exploratory study of the adoption of strategic planning techniques by co‐operatives (1997)Marketing management: analysis. planning. implementation and control (2000)B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics (2019)The B2B sharing economy: Framework, implications, and future research (2025)Consumer Behavior as Risk Taking (1960)The Price-Quality Relationship: An Extension (1969)Customer repurchase intention (2003)Predicting e-services adoption: a perceived risk facets perspective (2003)Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit (2008)Industrial Advertising Effects and Budgeting Practices (1976)The Advertising Budgeting Practices of Industrial Marketers (1984)Budgetary Systems and the Control of Functionally Differentiated Organizational Activities (1985)Consistency and Optimality in Managerial Decision Making (1963)Modes of Foreign Entry: A Transaction Cost Analysis and Propositions (1986)International Market Entry and Expansion Via Independent or Integrated Channels of Distribution (1987)Global Strategy and Multinationals' Entry Mode Choice (1992)A Propositional Inventory for New Diffusion Research (1985)A Supply Risk Reduction Model Using Integrated Multicriteria Decision Making (2008)Cash Flow Patterns as a Proxy for Firm Life Cycle (2011)Why Do Corporations Give to Charity? (1988)Caveat Emptor: The Construction of Nonprofit Consumer Watchdog Organizations (1998)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)The Myth of Massive Media Impact: Savagings and Salvagings (1986)Chapter 16 Inter-industry studies of structure and performance (1989)Do Pharmaceutical Sales Respond to Scientific Evidence? (2002)Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers (1991)Does it pay to be different? An analysis of the relationship between corporate social and financial performance (2008)Corporate social responsibility and access to finance (2013)
this work references cited by second hop

References

  • 1971Consumer Rankings of Risk Reduction Methods1,423 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1972The economics of advertising389 cited
  • 1967Product Life Cycles as Marketing Models309 cited
  • 1997Optimal Advertising and Optimal Quality181 cited
  • 1973The Economics of Advertising.172 cited
  • 1979Exceptional Paper—ADVISOR 2: Modeling the Marketing Mix Decision for Industrial Products169 cited

Cited by

  • 1997Advertising budgeting practices in agribusiness: The case of farmer cooperatives18 cited
  • 1990How service firms set their marketing budgets10 cited
  • 2015Werbung – Wirtschaft – Medien6 cited
  • 1984The Sales/Advertising Relationship: An Investigation of Correlations and Consistency in Supermarkets and Department Stores6 cited

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