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Fuzzy Logic-Driven Strategies for Diversity and Inclusion in Multicultural Marketing
16 references·0 citing·48 second hop
Fuzzy Logic-Driven Strategies for Diversity and Inclusion in Multicultural Marketing (2025)Fuzzy Logic-Driven Strategies for Diversi…Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study (2021)Cultural dimensions in online…Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being (2020)Institutionalizing Diversity-…Artificial Intelligence Solutions for Digital Marketing (2020)Artificial Intelligence Solut…Gender stereotypes in advertising: a review of current research (2016)Gender stereotypes in adverti…A historical perspective on diversity ideologies in the United States: Reflections on human resource management research and practice (2014)A historical perspective on d…Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective (2013)Broadening the Paradigm of Ma…Why Diversity Became Orthodox in Higher Education, and How it Changed the Meaning of Race on Campus (2011)Why Diversity Became Orthodox…Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions (2011)Stereotype Threat in the Mark…Introducing 'productive interactions' in social impact assessment (2011)Introducing 'productive inter…A Multi-layered Exploration of the Diversity Management Field: Diversity Discourses, Practices and Practitioners in the UK (2010)A Multi-layered Exploration o…Mapping consumer power: an integrative framework for marketing and consumer research (2006)Mapping consumer power: an in…Structural Holes and Good Ideas (2004)Structural Holes and Good Ide…Soft set theory—First results (1999)Soft set theory—First resultsDeveloping Global Products and Marketing Strategies: A Construct and a Research Agenda (1991)Developing Global Products an…The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)The Iron Cage Revisited: Inst…Fuzzy sets (1965)Fuzzy setsOutline of a Theory of Practice (1977)Basics of Qualitative Research (1992)Basics of Qualitative Research (1992)An Emic Approach to Intersectional Study of Diversity at Work: A Bourdieuan Framing (2011)Discourses of Diversity, Equality and Inclusion: Trenchant Formulations or Transient Fashions? (2012)Diversity Management: A Critical Review and Agenda for the Future (2019)Discipline and Punish: The Birth of the Prison. (1978)Discipline and Punish: The Birth of the Prison. (1996)Evolving to a New Dominant Logic for Marketing (2003)Putting Consumers to Work (2008)The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand (2009)Working consumers: the next step in marketing theory? (2009)Fourth-Generation Evaluation (1988)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts (1997)What is societal impact of research and how can it be assessed? a literature survey (2012)Assessment, evaluations, and definitions of research impact: A review (2013)Fourth Generation Evaluation (2014)Innovation policy: what, why, and how (2017)The Structure of Scientific Revolutions (1963)The Strength of Weak Ties (1973)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Affect and Creativity at Work (2005)Social Networks, the Tertius Iungens Orientation, and Involvement in Innovation (2005)Organizational Learning: From Experience to Knowledge (2011)Racial Formation in the United States: From the 1960s to the 1990s (1994)Bowling alone: the collapse and revival of American community (2000)The Complexity of Intersectionality (2005)The Theory and Praxis of Intersectionality in Work and Organisations: Where Do We Go From Here? (2016)Diversity at a Critical Juncture: New Theories for a Complex Phenomenon (2019)COVID-19 and the workplace: Implications, issues, and insights for future research and action. (2020)Academic capitalism: politics, policies, and the entrepreneurial university (1998)Academic Capitalism and the New Economy (2009)Diversity Regimes and Racial Inequality: A Case Study of Diversity University (2017)Culture and Order in World Politics (2019)Legitimating Prestige through Diversity: How Higher Education Institutions Represent Ethno-Racial Diversity across Levels of Selectivity (2020)Cultivation Analysis: An Overview (1998)Culture, Media, Language (2003)Cognitive Processes in Stereotyping and Intergroup Behavior (2015)Gender Roles (2019)Feminism in advertising: Irony or revolution? A critical review of femvertising (2020)Women and Suicidal Behavior (2020)An application of soft sets in a decision making problem (2002)Soft set theory (2003)On some new operations in soft set theory (2009)A Natural-Resource-Based View of the Firm (1995)Managing Legitimacy: Strategic and Institutional Approaches (1995)Family resemblances: Studies in the internal structure of categories (1975)Basic objects in natural categories (1976)
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References

  • 1965Fuzzy sets68,735 cited
  • 1983The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields40,020 cited
  • 2004Structural Holes and Good Ideas5,672 cited
  • 1999Soft set theory—First results4,797 cited
  • 2011Introducing 'productive interactions' in social impact assessment571 cited
  • 2016Gender stereotypes in advertising: a review of current research482 cited
  • 2006Mapping consumer power: an integrative framework for marketing and consumer research338 cited
  • 2010A Multi-layered Exploration of the Diversity Management Field: Diversity Discourses, Practices and Practitioners in the UK277 cited
  • 2011Why Diversity Became Orthodox in Higher Education, and How it Changed the Meaning of Race on Campus172 cited
  • 2014A historical perspective on diversity ideologies in the United States: Reflections on human resource management research and practice158 cited
  • 2011Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions151 cited
  • 2020Artificial Intelligence Solutions for Digital Marketing129 cited
  • 1991Developing Global Products and Marketing Strategies: A Construct and a Research Agenda117 cited
  • 2013Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective103 cited

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  • 2021Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study102 cited
  • 2020Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being99 cited
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