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From attraction to aversion and back: examining brand hate, love, and retention
16 references·0 citing·50 second hopsampled
From attraction to aversion and back: examining brand hate, love, and retention (2025)From attraction to aversion and back: exa…Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty (2023)Social media content aestheti…Opinion leadership vs. para-social relationship: Key factors in influencer marketing (2020)Opinion leadership vs. para-s…Brand hate: a multidimensional construct (2020)Brand hate: a multidimensiona…The five types of brand hate: How they affect consumer behavior (2019)The five types of brand hate:…Social Identity Theory (2019)Social Identity TheoryAssessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Assessing measurement model q…‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love (2019)‘All you need is brand love’:…Reflections on Positive Emotions and Upward Spirals (2018)Reflections on Positive Emoti…Consumer Brand Hate: Steam rolling whatever I see (2018)Consumer Brand Hate: Steam ro…Consumption experience outcomes: satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions (2014)Consumption experience outcom…Brand Love (2011)Brand LoveNegative Double Jeopardy: The role of anti-brand sites on the internet (2007)Negative Double Jeopardy: The…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…The broaden–and–build theory of positive emotions (2004)The broaden–and–build theory …Developing and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…Us Versus Them: Oppositional Brand Loyalty and the Cola Wars (2001)Us Versus Them: Oppositional …Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Advances in Consumer Research (2025)Emotion And Adaptation (1991)Positive psychology: An introduction. (2000)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)Teachers resilience: A necessary condition for effectiveness (2006)Well-Being for Public Policy (2009)Positive Emotions Broaden and Build (2013)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Alternative Ways of Assessing Model Fit (1992)Do Family Firms Have Better Reputations Than Non‐Family Firms? An Integration of Socioemotional Wealth and Social Identity Theories (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)What Good Are Positive Emotions? (1998)Positive psychology: An introduction. (2000)A multi-country test of brief reappraisal interventions on emotions during the COVID-19 pandemic (2021)Adaptability Promotes Student Engagement Under COVID-19: The Multiple Mediating Effects of Academic Emotion (2021)Positive psychology in a pandemic: buffering, bolstering, and building mental health (2021)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions (2020)Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis (2021)Negative emotions in consumer brand relationship: A review and future research agenda (2021)Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of Structural Equation Modeling (2012)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Partial Least Squares Structural Equation Modeling (2021)Case Study Research: Design and Methods (1984)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Effective influencer marketing: A social identity perspective (2022)Trust me, I'm an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry (2022)Virtually human: anthropomorphism in virtual influencer marketing (2024)The Social psychology of intergroup relations (1979)Social Identity Theory and the Organization (1989)An Integrative Theory of Intergroup Conflict (2000)Morality and behavioural regulation in groups: A social identity approach (2013)Racial Identity and Well-Being among African Americans (2015)The skill paradox: explaining and reducing employment discrimination against skilled immigrants (2015)Naturalistic inquiry (1985)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Drivers of consumer–brand identification (2012)The role of brand love in consumer‐brand relationships (2013)Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend (2015)How gamification elements benefit brand love: the moderating effect of immersion (2023)The antecedent cognitions of brand love and its impact on brand loyalty: the moderating role of sustainability marketing (2023)Mindfully fashioned: Sustaining style through product value retention (2024)
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References

  • 2019Assessing measurement model quality in PLS-SEM using confirmatory composite analysis5,439 cited
  • 2004The broaden–and–build theory of positive emotions4,212 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2011Brand Love1,603 cited
  • 2003Developing and validating measures of facets of customer-based brand equity1,320 cited
  • 2018Reflections on Positive Emotions and Upward Spirals414 cited
  • 2019Social Identity Theory378 cited
  • 2020Opinion leadership vs. para-social relationship: Key factors in influencer marketing296 cited
  • 2019The five types of brand hate: How they affect consumer behavior244 cited
  • 2023Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty221 cited
  • 2019‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love191 cited
  • 2020Brand hate: a multidimensional construct177 cited
  • 2007Negative Double Jeopardy: The role of anti-brand sites on the internet175 cited
  • 2018Consumer Brand Hate: Steam rolling whatever I see151 cited
  • 2014Consumption experience outcomes: satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions

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145 cited
  • 2001Us Versus Them: Oppositional Brand Loyalty and the Cola Wars124 cited
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