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Human-Computer vs. Consumer-Store Interaction in a Multichannel Retail Environment: Some Multidisciplinary Research Directions
16 references·2 citing·52 second hop
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References

  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 1996Services Marketing: Integrating Customer Focus Across the Firm3,049 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,598 cited
  • 2002Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store942 cited
  • 2006Design aesthetics leading to m-loyalty in mobile commerce799 cited
  • 2011The Effectiveness of Branded Mobile Phone Apps469 cited
  • 2004The role of multichannel integration in customer relationship management367 cited
  • 1998The Future of Shopping309 cited
  • 2010The challenge for multichannel services: Cross-channel free-riding behavior303 cited
  • 2005Free riding and customer retention across retailers’ channels259 cited
  • 2010In-store consumer behavior: How mobile recommendation agents influence usage intentions, product purchases, and store preferences163 cited
  • 2012Understanding Consumer’s Acceptance of Technology-Based Innovations in Retailing162 cited
  • 2012Mobile shopping motivation: an application of multiple discriminant analysis160 cited
  • 2010CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions160 cited

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2010
The Role of Technology at the Interface Between Salespeople and Consumers
136 cited
  • 2002Multi-Channel Integration and Its Implications for Retail Web Sites84 cited
  • Cited by

    • 2017Exploring omnichannel and network design in omni environment23 cited
    • 2018Design Principles for Co-Creating Digital Customer Experience in High Street Retail16 cited