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When Intrusive Can Be Likable: Product Placement Effects on Multitasking Consumers

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2009Brand Placement Prominence: Good for Memory! Bad for Attitudes?161 cited

2004Brand Placement Recognition127 cited

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2016Parents' Presumed Persuasion Knowledge of Children's Advergames: The Influence of Advertising Disclosure Modality and Cognitive Load55 cited
2019Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness34 cited
2016Processing of product placements and brand persuasiveness32 cited
2014The moderating effect of computer users’ autotelic need for touch on brand trust, perceived brand excitement, and brand placement awareness in haptic games and in-game advertising (IGA)32 cited
2015How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication31 cited
2021Make product placement work for you: Get less exposure27 cited
2017Influence of Product Placements in Films and Television on consumers Brand Awareness19 cited
2015‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands12 cited