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Investigating the effects of consumer experience tourism on brand equity and market outcomes : an application in the wine industry
16 references·3 citing·40 second hop
Investigating the effects of consumer experience tourism on brand equity and market outcomes : an application in the wine industry (2010)Investigating the effects of consumer exp…Strategic Brand Management (2007)Strategic Brand ManagementThe Roles of Quality, Value, and Satisfaction in Predicting Cruise Passengers’ Behavioral Intentions (2004)The Roles of Quality, Value, …Understanding Relationship Marketing Outcomes (2002)Understanding Relationship Ma…Customer perceived value: a substitute for satisfaction in business markets? (2002)Customer perceived value: a s…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Assessing the effects of qual…The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)The role of perceived risk in…Employee Satisfaction, Customer Loyalty, and Financial Performance (1998)Employee Satisfaction, Custom…A model of consumer perceptions and store loyalty intentions for a supermarket retailer (1998)A model of consumer perceptio…Reflections on gaining competitive advantage through customer value (1997)Reflections on gaining compet…Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination (1997)Modelling the relationship be…Services Marketing: Integrating Customer Focus Across the Firm (1996)Services Marketing: Integrati…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityA Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Industrial placement in hospitality management education. Students' experiences and development of skills (2020)Industrial placement in hospi…Importance of Tasting Room Activities and Staff Training in Emerging Wine Regions: The Case of Northern Virginia (2019)Importance of Tasting Room Ac…Moderating Role of Gender in the Relationship between Hotel Service Quality Dimensions and Tourist Satisfaction (2014)Moderating Role of Gender in …Marketing Research (1970)Measuring Brand Equity Across Products and Markets (1996)Brand trust in the context of consumer loyalty (2001)Developing and validating measures of facets of customer-based brand equity (2003)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Consumer patronage and risk perceptions in Internet shopping (2003)Customer repurchase intention (2003)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)How destination image and evaluative factors affect behavioral intentions? (2006)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists (2009)On the Evaluation of Structural Equation Models (1988)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Comfort your online customer: quality, trust and loyalty on the internet (2004)The Critical Incident Technique in Service Research (2004)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)
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References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
  • 1991Managing Brand Equity3,818 cited
  • 1996Services Marketing: Integrating Customer Focus Across the Firm3,049 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2002Understanding Relationship Marketing Outcomes2,299 cited
  • 2007Strategic Brand Management1,706 cited
  • 1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,675 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • 2002Customer perceived value: a substitute for satisfaction in business markets?1,268 cited
  • 1997Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination1,238 cited
  • 1997Reflections on gaining competitive advantage through customer value941 cited
  • 1998A model of consumer perceptions and store loyalty intentions for a supermarket retailer880 cited

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  • 2004The Roles of Quality, Value, and Satisfaction in Predicting Cruise Passengers’ Behavioral Intentions864 cited
  • 1998Employee Satisfaction, Customer Loyalty, and Financial Performance616 cited
  • Cited by

    • 2014Moderating Role of Gender in the Relationship between Hotel Service Quality Dimensions and Tourist Satisfaction52 cited
    • 2019Importance of Tasting Room Activities and Staff Training in Emerging Wine Regions: The Case of Northern Virginia2 cited
    • 2020Industrial placement in hospitality management education. Students' experiences and development of skills0 cited