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APPLICATION OF PREDICTIVE ANALYTICS IN CUSTOMER RELATIONSHIP MANAGEMENT: A LITERATURE REVIEW AND CLASSIFICATION
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APPLICATION OF PREDICTIVE ANALYTICS IN CUSTOMER RELATIONSHIP MANAGEMENT: A LITERATURE REVIEW AND CLASSIFICATION (2014)APPLICATION OF PREDICTIVE ANALYTICS IN CU…Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…Predictive Analytics in Information Systems Research (2010)Predictive Analytics in Infor…Customer value anticipation, customer satisfaction and loyalty: An empirical examination (2010)Customer value anticipation, …Probability Models for Customer-Base Analysis (2009)Probability Models for Custom…Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty (2009)Cluster analysis using data m…Application of data mining techniques in customer relationship management: A literature review and classification (2008)Application of data mining te…A Meta-Analysis of Relationships Linking Employee Satisfaction to Customer Responses (2008)A Meta-Analysis of Relationsh…CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services (2006)CRM at a pay-TV company: Usin…Gaining customer knowledge through analytical CRM (2005)Gaining customer knowledge th…Computer assisted customer churn management: State-of-the-art and future trends (2005)Computer assisted customer ch…Applying data mining to telecom churn management (2005)Applying data mining to telec…Investigating the role of product features in preventing customer churn, by using survival analysis and choice modeling: The case of financial services (2004)Investigating the role of pro…Using e-CRM for a unified view of the customer (2003)Using e-CRM for a unified vie…Electronic customer relationship management (2003)Electronic customer relations…Realizing Business Benefits Through CRM: Hitting the Right Target in the Right Way. 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(2000)The Relationship between Service Quality, Customer Satisfaction and Customer Loyalty: An Investigation in Vietnamese Retail Banking Sector (2016)Value get, value give: The relationships among perceived value, relationship quality, customer engagement, and value consciousness (2019)Impact of Service Quality on Customer Loyalty and Customer Satisfaction in Islamic Banks in the Sultanate of Oman (2020)Managing e-transformation in the public sector: an e-government study of the Inland Revenue Authority of Singapore (IRAS) (2003)Net‐Based Customer Service Systems: Evolution and Revolution in Web Site Functionalities* (2004)Towards a holistic perspective of customer relationship management (CRM) implementation: A case study of the Housing and Development Board, Singapore (2006)
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References

  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited
  • 2008Application of data mining techniques in customer relationship management: A literature review and classification1,267 cited
  • 2010Predictive Analytics in Information Systems Research676 cited
  • 2005Applying data mining to telecom churn management514 cited
  • 2008A Meta-Analysis of Relationships Linking Employee Satisfaction to Customer Responses393 cited
  • 2010Customer value anticipation, customer satisfaction and loyalty: An empirical examination380 cited
  • 2005Computer assisted customer churn management: State-of-the-art and future trends340 cited
  • 2005Gaining customer knowledge through analytical CRM324 cited
  • 2002Realizing Business Benefits Through CRM: Hitting the Right Target in the Right Way.250 cited
  • 2006CRM at a pay-TV company: Using analytical models to reduce customer attrition by targeted marketing for subscription services241 cited
  • 2003Using e-CRM for a unified view of the customer239 cited
  • 2001Customer Relationship Management: An Analysis Framework and Implementation Strategies238 cited
  • 2009Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty227 cited
  • 2009Probability Models for Customer-Base Analysis204 cited

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  • 2003Electronic customer relationship management163 cited
  • 2004Investigating the role of product features in preventing customer churn, by using survival analysis and choice modeling: The case of financial services159 cited
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