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Integrative und autonome Prozeßkonstellationen als Basis und Herausforderung eines auf Handlungsebenen bezogenen Marketing
16 references·0 citing·37 second hop
Integrative und autonome Prozeßkonstellationen als Basis und Herausforderung eines auf Handlungsebenen bezogenen Marketing (1996)Integrative und autonome Prozeßkonstellat…Mass customization: conceptual underpinnings, opportunities and limits (1995)Mass customization: conceptua…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Service Management for Competitive Advantage (1994)Service Management for Compet…Marketing-Management (1994)Marketing-ManagementReview of: Oliver E. Williamson: Die ökonomischen Institutionen des Kapitalismus. Unternehmen, Märkte, Kooperationen (Die Einheit der Gesellschaftswissenschaften 64) Tübingen 1990 (1993)Review of: Oliver E. Williams…Towards a Classification of Service Processes (1992)Towards a Classification of S…The profitable art of service recovery. (1990)The profitable art of service…Grundprobleme und Entwicklungstendenzen des Dienstleistungs-Marketing (1989)Grundprobleme und Entwicklung…Defining Marketing: A Market‐Oriented Approach (1989)Defining Marketing: A Market‐…Just-In-Time Exchange Relationships in Industrial Markets (1988)Just-In-Time Exchange Relatio…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…The Marketing of Services: Managing the Intangibles (1985)The Marketing of Services: Ma…How to Design a Service (1982)How to Design a ServiceMarketing of services (1981)Marketing of servicesWhere does the customer fit in a service operation? (1979)Where does the customer fit i…Der Wettbewerb als Entdeckungsverfahren (1968)Der Wettbewerb als Entdeckung…Future Perfect (1987)Conceptualising 'value for the customer': an attributional, structural and dispositional analysis (2003)CRM: conceptualization and scale development (2005)Adopting a platform approach in servitization: Leveraging the value of digitalization (2017)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)The Commitment-Trust Theory of Relationship Marketing (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)A resource‐based view of the firm (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Firm Resources and Sustained Competitive Advantage (1991)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)The Economic Institutions of Capitalism (1987)Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques (1994)External Control of Organizations: Resource Dependence Perspective (2011)Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)The effects of distributive, procedural, and interactional justice on postcomplaint behavior (1997)A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts (2002)A Framework for Analyzing Customer Service Orientations in Manufacturing (1989)Quality and effectiveness in Web-based customer support systems (2002)New measurement scales for evaluating perceptions of the technology‐mediated customer service experience (2004)Service Businesses and Productivity* (2004)The validity of the SERVQUAL and SERVPERF scales (2007)Performance effects of IT capability, service process innovation, and the mediating role of customer service (2011)Quo Vadis, marketing? Toward a relationship marketing paradigm (1994)Market Orientation and Company Performance: Empirical Evidence From UK Companies (1995)Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing (1997)Research in Organizational Behavior: An Annual Series of Analytical Essays and Critical Reviews (1985)New service development: a review of the literature and annotated bibliography (1998)Customer experience: fundamental premises and implications for research (2020)The taming of Leviathan: Competition among governments (1992)Grundlagen des Marktprozesses (2000)Beziehungsweisen (2019)
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References

  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1990The profitable art of service recovery.1,447 cited
  • 1982How to Design a Service1,077 cited
  • 1979Where does the customer fit in a service operation?834 cited
  • 1988Just-In-Time Exchange Relationships in Industrial Markets654 cited
  • 1992Towards a Classification of Service Processes524 cited
  • 1995Mass customization: conceptual underpinnings, opportunities and limits425 cited
  • 1989Defining Marketing: A Market‐Oriented Approach406 cited
  • 1968Der Wettbewerb als Entdeckungsverfahren362 cited
  • 1981Marketing of services353 cited
  • 1994Service Management for Competitive Advantage293 cited
  • 1985The Marketing of Services: Managing the Intangibles197 cited
  • 1994Marketing-Management190 cited
  • 1993Review of: Oliver E. Williamson: Die ökonomischen Institutionen des Kapitalismus. Unternehmen, Märkte, Kooperationen (Die Einheit der Gesellschaftswissenschaften 64) Tübingen 1990190 cited
  • 1989Grundprobleme und Entwicklungstendenzen des Dienstleistungs-Marketing

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