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The loyalty of German soccer fans: does a team's brand image matter?

16 references·16 citing·45 second hopsampled

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References

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2000Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty403 cited

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1988

Alternative Hierarchies of the Attitude-Behavior Relationship: The Impact of Brand Commitment and Habit

369 cited

2002Characterizing Consumer Motivation as Individual Difference Factors: Augmenting the Sport Interest Inventory (SII) to Explain Level of Spectator Support295 cited

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2018International activities of football clubs, fan attitudes, and brand loyalty39 cited
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2016Revisiting the Role of Football Spectators’ Behavioral Intentions and its Antecedents29 cited
2009Official supporters clubs: the untapped potential of fan loyalty28 cited
2016The impact of brand associations on brand loyalty in the football industry23 cited
2021Preserving the legacy – Why do professional soccer clubs (not) adopt innovative process technologies? A grounded theory study22 cited
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