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Extensiones de marca en bienes y servicios: evaluación y efectos sobre la imagen de marca
16 references·1 citing·34 second hop
Extensiones de marca en bienes y servicios: evaluación y efectos sobre la imagen de marca (2008)Extensiones de marca en bienes y servicio…Corporate reputation: seeking a definition (2001)Corporate reputation: seeking…The measurement and dimensionality of brand associations (2000)The measurement and dimension…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Relations between organizational culture, identity and image (1997)Relations between organizatio…Services Marketing: Integrating Customer Focus Across the Firm (1996)Services Marketing: Integrati…Reputation: Realizing Value from the Corporate Image (1996)Reputation: Realizing Value f…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Lisrel 8: Structural Equation Modeling With the Simplis Command Language (1993)Lisrel 8: Structural Equation…Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? (1993)Diluting Brand Beliefs: When …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…A Process-Tracing Study of Brand Extension Evaluation (1991)A Process-Tracing Study of Br…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYCoefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…HABI: UNA HERRAMIENTA PARA LA REPRESENTACIÓN DE LA IMAGEN DE UN PRODUCTO O SERVICIO * (2013)HABI: UNA HERRAMIENTA PARA LA…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)The impact of perceived corporate social responsibility on consumer behavior (2005)Advances in Consumer Research (2025)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Brands and Branding: Research Findings and Future Priorities (2006)Self-Concept in Consumer Behavior: A Critical Review (1982)The Reputational Landscape (1997)Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Measurement and prediction (1950)Intraclass correlations: Uses in assessing rater reliability. (1979)The Pittsburgh sleep quality index: A new instrument for psychiatric practice and research (1989)The theory of planned behavior (1991)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Comfort your online customer: quality, trust and loyalty on the internet (2004)The Critical Incident Technique in Service Research (2004)Organizational Legitimacy Under Conditions of Complexity: The Case of the Multinational Enterprise (1999)Corporate reputation and sustained superior financial performance (2002)Stakeholder influence capacity and the variability of financial returns to corporate social responsibility (2007)Power analysis and determination of sample size for covariance structure modeling. (1996)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1993Lisrel 8: Structural Equation Modeling With the Simplis Command Language7,691 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1996Services Marketing: Integrating Customer Focus Across the Firm3,049 cited
  • 1996Reputation: Realizing Value from the Corporate Image2,620 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
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  • 1997Relations between organizational culture, identity and image1,239 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 2000The measurement and dimensionality of brand associations1,007 cited
  • 2001Corporate reputation: seeking a definition911 cited
  • 1991A Process-Tracing Study of Brand Extension Evaluation891 cited

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  • 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
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    • 2013HABI: UNA HERRAMIENTA PARA LA REPRESENTACIÓN DE LA IMAGEN DE UN PRODUCTO O SERVICIO *6 cited