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Factors Affecting Corporate Sponsorship of Women's Sport

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References

1992An Approach to the Evaluation and Selection of Sport Sponsorship Proposals88 cited

Cited by

2003A Review of Gendered Consumption in Sport and Leisure54 cited
2009Signage vs. No Signage: An Analysis of Sponsorship Recognition in Women's College Basketball49 cited
2007The Strategic Sponsorship Process in a Non-Profit Sport Organization48 cited
2001A Comparative Analysis of Sponsorship Objectives for U.S. Women's Sport and Traditional Sport Sponsorship47 cited
2017Sport team emotion: Conceptualization, scale development and validation33 cited
2010An examination of sports sponsorship from a small business perspective32 cited
2002An Exploration of Audience Demographics, Personal Values, and Lifestyle: Influences on Viewing Network Coverage of the 1996 Summer Olympic Games31 cited
2013Professional niche sports sponsorship: an investigation of sponsorship selection criteria24 cited
2008GENDER EFFECTS ON SPECTATORS' ATTITUDES TOWARD WNBA BASKETBALL24 cited
2010Consumer Consumption and Advertising Through Sport23 cited
2002Broad-based and Targeted Sponsorship Strategies in Canadian Women's Ice Hockey22 cited
2002Effects of commercialism and nationalism on enjoyment of an event telecast: Lessons from the Atlanta olympics22 cited
2011Maximising sponsorship opportunities: a brand model approach

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21 cited

2012How does advertising through sport work? Evidence from college students in Singapore18 cited

2013What's in it for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives17 cited

1999Objectives and Evaluation Processes Utilized by Sponsors of the 1996 Olympic Games16 cited