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The language of advertising
0 references·16 citing·37 second hop
The language of advertising (2001)The language of advertisingThe Structures of Visual Components on a Print Advertisement: A Case on Multimodal Analysis (2022)The Structures of Visual Comp…The Language of Consumer Advertising: Linguistic and Psychological Perspectives (2019)The Language of Consumer Adve…Euphemism: The commonplace of advertising culture (2018)Euphemism: The commonplace of…Beauty Ideals, Myths and Sexisms: A Feminist Stylistic Analysis of Female Representations in Cosmetic Names (2017)Beauty Ideals, Myths and Sexi…Semiotics of Translation: An Interdisciplinary Approach to Translation (2015)Semiotics of Translation: An …Advertising Discourse (2015)Advertising DiscourseInterdiscursivity, hypertextuality, multimodality: A corpus-based multimodal move analysis of Internet group buying deals (2013)Interdiscursivity, hypertextu…The impact of English on Spanish daily life and some pedagogical implications (2012)The impact of English on Span…‘English invasion’ in Spain: an analysis of toys leaflets addressed to young children (2011)‘English invasion’ in Spain: …Language-Mixing in French Print Advertising (2008)Language-Mixing in French Pri…Focus on form: foregrounding devices in football reporting (2008)Focus on form: foregrounding …Pragmatic properties of idiom modifications in the language of advertising (2007)Pragmatic properties of idiom…Czeching Out Puns and Clichés in Football Reporting (2005)Czeching Out Puns and Clichés…Corpus-based approaches and discourse analysis in relation to reduplication and repetition (2004)Corpus-based approaches and d…Text world creation in advertising discourse (2000)Text world creation in advert…Reference, image, text in German and Australian advertising posters (2000)Reference, image, text in Ger…Studies in the Way of Words (1989)Oxford Advanced Learner's Dictionary of Current English. (2000)Stanford encyclopedia of philosophy (2002)Genre Analysis: English in Academic and Research Settings (1992)Reading images: the grammar of visual design (1996)Multimodality: A Social Semiotic Approach to Contemporary Communication (2009)A multi-level contrastive analysis of promotional strategies in specialised discourse (2019)A genre-based exploration of intertextuality and interdiscursivity in advertorial discourse (2020)Multimodal intertextuality and persuasion in advertising discourse (2023)Introduction to functional grammar . By M. A. K. Halliday London & Baltimore: Edward Arnold, 1985. Pp. xxxv, 387. (1989)Discourse and Social Change. (1993)Critical Discourse Analysis: The Critical Study of Language (1995)Online Discussion and Interaction (2010)The Role of Alliteration and Rhyme in Novel Metaphorical and Metonymical Compounds (2013)Pragmatics of Tense and Time in News (2014)Image-Music-Text (1977)The meaning of ‘meaning’ (2010)English as a global language (1998)Advertising as Multilingual Communication (2005)Adapted or standardized copy: Is non-cultural English the answer? (2013)English in Italian advertising (2013)Bilingual creativity in Russia: English‐Russian language play (2015)3. English as a Global Language (2016)Metaphors We Live By (2003)The (Ir)reversibility of English Binomials (2014)Ideophones and reduplication (2015)Principles of Pragmatics (2016)A simplest systematics for the organization of turn-taking for conversation (1974)A simplest systematics for the organization of turn-taking for conversation (1974)The Dialogic Imagination: Four Essays (1981)The Dialogic Imagination: Four Essays (1982)Intertextual voices and engagement in TV advertisements (2011)An Introduction to Systemic Functional Linguistics (1994)Working with Discourse: Meaning Beyond the Clause (2003)Working with discourse: meaning beyond the clause (2004)Speech Genres and Other Late Essays (1987)Reading Images (2006)
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  • 2015Advertising Discourse75 cited
  • 2008Focus on form: foregrounding devices in football reporting72 cited
  • 2004Corpus-based approaches and discourse analysis in relation to reduplication and repetition68 cited
  • 2008Language-Mixing in French Print Advertising48 cited
  • 2013Interdiscursivity, hypertextuality, multimodality: A corpus-based multimodal move analysis of Internet group buying deals43 cited
  • 2015Semiotics of Translation: An Interdisciplinary Approach to Translation40 cited
  • 2000Reference, image, text in German and Australian advertising posters35 cited
  • 2007Pragmatic properties of idiom modifications in the language of advertising32 cited
  • 2019The Language of Consumer Advertising: Linguistic and Psychological Perspectives32 cited
  • 2022The Structures of Visual Components on a Print Advertisement: A Case on Multimodal Analysis30 cited
  • 2005Czeching Out Puns and Clichés in Football Reporting30 cited
  • 2000Text world creation in advertising discourse30 cited
  • 2017Beauty Ideals, Myths and Sexisms: A Feminist Stylistic Analysis of Female Representations in Cosmetic Names24 cited
  • 2018Euphemism: The commonplace of advertising culture18 cited

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  • 2011‘English invasion’ in Spain: an analysis of toys leaflets addressed to young children15 cited
  • 2012The impact of English on Spanish daily life and some pedagogical implications14 cited