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The effect of the level of fear appeal on attitude towards advertising and behavioural intention
16 references·0 citing·36 second hop
The effect of the level of fear appeal on attitude towards advertising and behavioural intention (2008)The effect of the level of fear appeal on…Scary warnings and rational precautions: A review of the psychology of fear appeals (2001)Scary warnings and rational p…Marketing communications : an integrated approach (1998)Marketing communications : an…Consumer psychology for marketing (1995)Consumer psychology for marke…Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior (1994)Public Service Advertisements…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…The Protection Motivation Model: A Normative Model of Fear Appeals (1991)The Protection Motivation Mod…Effects of components of protection-motivation theory on adaptive and maladaptive coping with a health threat. (1987)Effects of components of prot…Exploring marketing research (1982)Exploring marketing researchConsumer behavior and marketing action (1981)Consumer behavior and marketi…Fear and courage (1978)Fear and courageA Protection Motivation Theory of Fear Appeals and Attitude Change1 (1975)A Protection Motivation Theor…Principles of Marketing (1972)Principles of MarketingMarketing Research (1970)Marketing ResearchMeasurement of Activation through Self-Report (1967)Measurement of Activation thr…Effects of fear-arousing communications. (1953)Effects of fear-arousing comm…Personality and Psychotherapy (1951)Personality and PsychotherapyProspect Theory: An Analysis of Decision under Risk (1979)The theory of planned behavior (1991)Self-Efficacy: The Exercise of Control (1999)“Fear Won't Do It” (2009)Threatening communication: a critical re-analysis and a revised meta-analytic test of fear appeal theory (2012)Personal experience and the ‘psychological distance’ of climate change: An integrative review (2015)Cognitive and physiological processes in fear appeals and attitude change : A revised theory of protection motivation (1983)Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change (1983)Assessing coping strategies: A theoretically based approach. (1989)Adaptive capacity and human cognition: The process of individual adaptation to climate change (2005)The expression of the emotions in man and animals. (1872)The theory of decision making. (1954)Nebraska Symposium on Motivation: 1955 (1957)Putting the fear back into fear appeals: The extended parallel process model (1992)Approach and avoidance motivation and achievement goals (1999)A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Commitment-Trust Theory of Relationship Marketing (1994)A model of destination image formation (1999)A study of job stress on Job satisfaction among University staff in Malaysia: Empirical study (2009)Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination (2015)Covariance-Based Structural Equation Modeling in the Journal of Advertising : Review and Recommendations (2017)Motivational processes affecting learning. (1986)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Well-being : the foundations of hedonic psychology (1999)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Findings and Theory in the Study of Fear Communications (1970)Attitude change: Multiple roles for persuasion variables. (1998)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
this work references cited by second hop

References

  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1975A Protection Motivation Theory of Fear Appeals and Attitude Change16,796 cited
  • 1972Principles of Marketing5,587 cited
  • 1970Marketing Research3,552 cited
  • 1981Consumer behavior and marketing action1,396 cited
  • 1951Personality and Psychotherapy1,226 cited
  • 1982Exploring marketing research1,030 cited
  • 1987Effects of components of protection-motivation theory on adaptive and maladaptive coping with a health threat.980 cited
  • 1953Effects of fear-arousing communications.895 cited
  • 2001Scary warnings and rational precautions: A review of the psychology of fear appeals637 cited
  • 1978Fear and courage605 cited
  • 1994Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior587 cited
  • 1967Measurement of Activation through Self-Report566 cited
  • 1995Consumer psychology for marketing497 cited
  • 1991The Protection Motivation Model: A Normative Model of Fear Appeals476 cited
  • 1998Marketing communications : an integrated approach398 cited

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