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Reconciling managers' strategic vision with fans' expectations
16 references·4 citing·52 second hop
Reconciling managers' strategic vision with fans' expectations (2005)Reconciling managers' strategic vision wi…Sport Spectator Consumption Behavior (2003)Sport Spectator Consumption B…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Themed flagship brand stores in the new millennium (2002)Themed flagship brand stores …Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport (2002)Developing an Understanding o…Building Service Brands via Social Identity: Lessons from the Sports Marketplace (2001)Building Service Brands via S…Brand Community (2001)Brand CommunityPRELIMINARY VALIDATION OF THE SPORT FAN MOTIVATION SCALE (1995)PRELIMINARY VALIDATION OF THE…How Consumers Consume: A Typology of Consumption Practices (1995)How Consumers Consume: A Typo…River Magic: Extraordinary Experience and the Extended Service Encounter (1993)River Magic: Extraordinary Ex…Self-Gifts: Phenomenological Insights from Four Contexts (1990)Self-Gifts: Phenomenological …A Sociocultural Analysis of a Midwestern American Flea Market (1990)A Sociocultural Analysis of a…Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (1989)Culture and Consumption: New …Experience seeking: A subjectivist perspective of consumption (1984)Experience seeking: A subject…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Qualitative Evaluation Methods (1981)Qualitative Evaluation MethodsConfessions of an Advertising Man (1964)Confessions of an Advertising…Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL) (2014)Measurement and segmentation …Do fans care about hot dogs? 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this work references cited by second hop

References

  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1981Qualitative Evaluation Methods4,177 cited
  • 2001Brand Community3,994 cited
  • 1993River Magic: Extraordinary Experience and the Extended Service Encounter2,572 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 1995How Consumers Consume: A Typology of Consumption Practices1,701 cited
  • 1995PRELIMINARY VALIDATION OF THE SPORT FAN MOTIVATION SCALE797 cited
  • 1989Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities768 cited
  • 1990A Sociocultural Analysis of a Midwestern American Flea Market651 cited
  • 1990Self-Gifts: Phenomenological Insights from Four Contexts516 cited
  • 2002Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport511 cited
  • 2001Building Service Brands via Social Identity: Lessons from the Sports Marketplace447 cited
  • 2003Sport Spectator Consumption Behavior432 cited
  • 2002Themed flagship brand stores in the new millennium421 cited
  • 1964Confessions of an Advertising Man377 cited

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  • 1984Experience seeking: A subjectivist perspective of consumption320 cited
  • Cited by

    • 2008Do fans care about hot dogs? A satisfaction analysis of French ice hockey spectators18 cited
    • 2014Measurement and segmentation of sport fans using brand association networks: Application to Union of European Football Associations (UEFA) Champions League (UCL)17 cited
    • 2005A post modern conception of the product and its applications to professional sports14 cited
    • 2007A collegiate athletic brand transformation: rebranding a Native American brand identity10 cited