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Services marketing : an annotated bibliography · Study

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ArticleServices marketing : an annotated bibliography

Raymond P. Fisk1985

Article1985

Services marketing : an annotated bibliography

Raymond P. Fisk · Patriya Silpakit Tansuhaj

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Service and Product Innovation

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1987The new marketing—Developing long-term interactive relationships 1993Tracking the evolution of the services marketing literature 1997The impact of other customers on service experiences: A critical incident examination of “getting along”1993Building a new academic field—The case of services marketing 1987Strategic Marketing for Educational Institutions

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Year1985

Typearticle

Published1985-01-01

Languageen

Citations18

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ShelfCustomer Service Quality and Loyalty

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openalex_workW608349519

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