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Services marketing : an annotated bibliography
0 references·5 citing·22 second hop
Services marketing : an annotated bibliography (1985)Services marketing : an annotated bibliog…The impact of other customers on service experiences: A critical incident examination of “getting along” (1997)The impact of other customers…Tracking the evolution of the services marketing literature (1993)Tracking the evolution of the…Building a new academic field—The case of services marketing (1993)Building a new academic field…The new marketing—Developing long-term interactive relationships (1987)The new marketing—Developing …Strategic Marketing for Educational Institutions (1987)Strategic Marketing for Educa…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Evolving to a New Dominant Logic for Marketing (2003)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Moving Forward and Making a Difference: Research Priorities for the Science of Service (2010)Measuring Service Quality: A Reexamination and Extension (1992)Value co-creation: concept and measurement (2014)The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)What is total quality control the japanese way (1985)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Customers' motivations for maintaining relationships with service providers (1997)Marketing for Nonprofit Organizations (1975)Design and marketing of new products (1981)Family and High School Experience Influences on the Postsecondary Educational Plans of Ninth-Grade Students (1992)Images, Satisfaction and Antecedents: Drivers of Student Loyalty? A Case Study of a Norwegian University College (2007)Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation (2008)
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  • 1987The new marketing—Developing long-term interactive relationships1,070 cited
  • 1993Tracking the evolution of the services marketing literature977 cited
  • 1997The impact of other customers on service experiences: A critical incident examination of “getting along”766 cited
  • 1993Building a new academic field—The case of services marketing375 cited
  • 1987Strategic Marketing for Educational Institutions331 cited

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