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Marketing theory : distinguished contributions · Study

BookMarketing theory : distinguished contributions

Stephen W. Brown III1984

Book1984

Marketing theory : distinguished contributions

Stephen W. Brown III · Raymond P. Fisk

35 citations·0/0 files stored·Wiley eBooks

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

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1990Service quality improvement and control: A customer-based approach 2005Relationship Marketing Management 1995Exploring the psychological foundations of ethical positions in marketing 2010The Evolution and Future of Service 1994Marketing Ethics, Macromarketing, and the Managerial Perspective Reconsidered 1993A general systems approach to retail evolution: an existing institutional perspective 2007Organising Haute-Cuisine Service Processes: A Case Study 1997Social Activist Marketing: A Reconceptualization of Countermarketing and Demarketing

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Year1984

Typebook

Published1984-01-01

VenueWiley eBooks

Languageen

Citations35

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW608473650

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