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Marketing theory : distinguished contributions
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Marketing theory : distinguished contributions (1984)Marketing theory : distinguished contribu…The Evolution and Future of Service (2010)The Evolution and Future of S…Organising Haute-Cuisine Service Processes: A Case Study (2007)Organising Haute-Cuisine Serv…O marketing ecológico como vantagem competitiva (2007)O marketing ecológico como va…Wroe Alderson a Life (2006)Wroe Alderson a LifeRelationship Marketing Management (2005)Relationship Marketing Manage…Social Activist Marketing: A Reconceptualization of Countermarketing and Demarketing (1997)Social Activist Marketing: A …Exploring the psychological foundations of ethical positions in marketing (1995)Exploring the psychological f…Marketing Ethics, Macromarketing, and the Managerial Perspective Reconsidered (1994)Marketing Ethics, Macromarket…A general systems approach to retail evolution: an existing institutional perspective (1993)A general systems approach to…Service quality improvement and control: A customer-based approach (1990)Service quality improvement a…Marketing Research (1970)Qualitative evaluation and research methods (1990)The Effect of a Market Orientation on Business Profitability (1990)International Marketing and Purchasing of Industrial Goods: An Interaction Approach (1982)The Commitment-Trust Theory of Relationship Marketing (1994)Advances in Consumer Research (2025)Research in Organizational Behavior (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Quality Dimension. Evaluating Quality of Service and Quality of Life in Human Services (1992)An Examination of Moderators of the Effects of Customers' Evaluation of Employee Courtesy on Attitude Toward the Service Firm1 (2004)The adoption of customer service improvement practices (2013)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Classifying Services to Gain Strategic Marketing Insights (1983)Managing quality: the strategic and competitive edge (1989)The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)Educating Leaders: From the Abstract and Rational to the Concrete and Personal (1999)The Great Transformation (2002)Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)External Control of Organizations: Resource Dependence Perspective (2011)Towards a System of Systems Concepts (1971)A Program for Research on Management Information Systems (1973)The Structure of Scientific Theories. (1975)Mbti Manual: A Guide to the Development and Use of the Myers-briggs Type Indicator (1985)On the Evaluation of Structural Equation Models (1988)Advances in Consumer Research (1992)Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty (2015)Measuring Professional Ethics in Coaching: Development of the PISC-Q (2015)A relativistic approach to moral judgment in individuals: Review and reinterpretation (2020)Basics of qualitative research (1990)Basics of Qualitative Research (1992)The Wroe river: the canyon carved by Alderson (2007)The Discovery of Grounded Theory (2017)Evolving to a New Dominant Logic for Marketing (2003)The Evolution of Services Advertising in a Services-Driven National Economy (2011)
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Cited by

  • 1990Service quality improvement and control: A customer-based approach35 cited
  • 2005Relationship Marketing Management23 cited
  • 1995Exploring the psychological foundations of ethical positions in marketing21 cited
  • 2010The Evolution and Future of Service21 cited
  • 1994Marketing Ethics, Macromarketing, and the Managerial Perspective Reconsidered16 cited
  • 2006Wroe Alderson a Life15 cited
  • 1993A general systems approach to retail evolution: an existing institutional perspective14 cited
  • 2007Organising Haute-Cuisine Service Processes: A Case Study11 cited
  • 1997Social Activist Marketing: A Reconceptualization of Countermarketing and Demarketing11 cited
  • 2007O marketing ecológico como vantagem competitiva9 cited

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