SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Luxe... : stratégies, marketing
0 references·11 citing·56 second hop
Luxe... : stratégies, marketing (1990)Luxe... : stratégies, marketingThe dilemma of luxury brand extensions (2019)The dilemma of luxury brand e…IS CONTEMPORARY LUXURY MORALLY ACCEPTABLE? (2019)IS CONTEMPORARY LUXURY MORALL…Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand (2019)Going to great lengths in the…Purchase Intentions of Foreign Luxury Brand Handbags among Consumers in Kuala Lumpur, Malaysia (2016)Purchase Intentions of Foreig…Consumers’ perceived post purchase risk in luxury services (2016)Consumers’ perceived post pur…Consumers’ luxury value perception in the Brazilian premium beer market (2016)Consumers’ luxury value perce…Luxury and Creativity: Exploration, Exploitation, or Preservation? (2015)Luxury and Creativity: Explor…Diners’ loyalty toward luxury restaurants: the moderating role of product knowledge (2015)Diners’ loyalty toward luxury…The market for luxury brands in China: Insight based on a study of consumer’s perceptions in Beijing (2014)The market for luxury brands …Unintended Brand Endorsers’ Impact on Luxury Brand Image (2012)Unintended Brand Endorsers’ I…Socio-semiotic analysis of print advertisements for luxury products (1998)Socio-semiotic analysis of pr…Marketing Research (1970)Oxford English dictionary (2004)The Theory of the Leisure Class (2009)Managing Country-of-Origin Affiliations for Luxury Brand-Building in China (2018)Factors influencing online luxury purchase intentions: the moderating role of bandwagon luxury consumption behavior (2022)Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers (2023)The Influence of Source Credibility on Communication Effectiveness (1951)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)L’endossement par les célébrités dans le secteur de l’horlogerie de luxe Analyse par les perceptions du consommateur (2014)A qualitative comparative study of Japanese fashion brands via profiling young shoppers (2022)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Principles and Practice of Structural Equation Modeling (1998)Effect of restaurant reward programs on customers’ loyalty: evidence from Iran (2017)The moderating effect of restaurant type on hedonic versus utilitarian review evaluations (2018)Linking customer positive emotions and revisit intention in the ethnic restaurant: A Stimulus Integrative Model (2022)Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand (1950)The Social Construction of Reality: A Treatise in the Sociology of Knowledge. (1967)A Theory of Semiotics (1976)Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics (2004)Visualizing Emptiness (2005)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The theory of planned behavior (1991)Research Methods for Business Students (2003)Instagram fashionistas, luxury visual image strategies and vanity (2019)Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants (2022)Millennials' Response Toward Luxury Fashion Brands: The Balance Theory’s Perspective (2022)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Dimensions of Luxury Hospitality Service Personal Values in Confucian Culture: Scale Development and Validation (2020)Toward a Luxury Service Value Taxonomy: Empirical Evidence and Future Directions (2020)Effects of brand attitude, perceived value, and social WOM on purchase intentions in luxury product marketing (2022)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Why we buy what we buy: A theory of consumption values (1991)Searching for the sound of premium beer (2020)Craft breweries’ environmental proactivity: an upper echelons perspective (2021)Craft beer in the situational context of restaurants: effects of product involvement and antecedents (2022)Human behavior and the principle of least effort (1949)Dimensions of Brand Personality (1997)Power laws, Pareto distributions and Zipf's law (2005)The sound of branding: An analysis of the initial phonemes of popular brand names (2019)Sounds sweet, sounds bitter: How the presence of certain sounds in a brand name can alter expectations about the product’s taste (2020)Language Research in Marketing (2022)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Managing Brand Equity (1991)Fragrances' luxury brand extension: consumer behaviour and influences (2020)The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments (2020)Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty (2022)Advances in Consumer Research (2025)Exploration and Exploitation in Organizational Learning (1991)Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do (1997)How to kill creativity. (1998)Introduction to the Special Issue on Creativity in Innovation (2015)Creative heritage: Overcoming tensions between innovation and tradition in the luxury industry (2020)The Color of Status: Color Saturation, Brand Heritage, and Perceived Status of Luxury Brands (2025)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2016Consumers’ perceived post purchase risk in luxury services34 cited
  • 2015Diners’ loyalty toward luxury restaurants: the moderating role of product knowledge34 cited
  • 2016Purchase Intentions of Foreign Luxury Brand Handbags among Consumers in Kuala Lumpur, Malaysia33 cited
  • 2019Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand32 cited
  • 2014The market for luxury brands in China: Insight based on a study of consumer’s perceptions in Beijing30 cited
  • 2015Luxury and Creativity: Exploration, Exploitation, or Preservation?26 cited
  • 2016Consumers’ luxury value perception in the Brazilian premium beer market20 cited
  • 2019The dilemma of luxury brand extensions18 cited
  • 1998Socio-semiotic analysis of print advertisements for luxury products12 cited
  • 2012Unintended Brand Endorsers’ Impact on Luxury Brand Image9 cited
  • 2019IS CONTEMPORARY LUXURY MORALLY ACCEPTABLE?8 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work