SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Effect of Naming Strategy and Packaging on Perceived Quality and Purchase Intention of Private Label Brands
16 references·0 citing·37 second hop
The Effect of Naming Strategy and Packaging on Perceived Quality and Purchase Intention of Private Label Brands (2015)The Effect of Naming Strategy and Packagi…Private Label Imitation of a National Brand: Implications for Consumer Choice and Law (2014)Private Label Imitation of a …Determinants of Store Brand Share (2014)Determinants of Store Brand S…Social Cognition: From Brains to Culture (2013)Social Cognition: From Brains…Social Cognition (2013)Social CognitionReview of literature – Future research suggestions: Private label brands: Benefits, success factors and future research (2009)Review of literature – Future…Private Label Strategy: How to Meet the Store Brand Challenge (2008)Private Label Strategy: How t…Private Label Strategy: How to Meet the Store Brand Challenge (2007)Private Label Strategy: How t…The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions (1998)The effect of store name, bra…Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality (1994)Marketing Universals: Consume…Managing imitation strategies (1994)Managing imitation strategiesExtrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Extrinsic and Intrinsic Cue E…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…A research program for establishing the validity of the price-quality relationship (1988)A research program for establ…Consumer “Confusion” of Origin and Brand Similarity Perceptions (1986)Consumer “Confusion” of Origi…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)A review and meta-analysis of country-of-origin research (1999)The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)Understanding Service Convenience (2002)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Customer repurchase intention (2003)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)The concept of perceived value: a systematic review of the research (2007)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Framing of Decisions and the Psychology of Choice (1981)Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn (2000)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Hidden Dimension (1973)The Reputational Landscape (1997)Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)How are Foreign Policy Attitudes Structured? A Hierarchical Model (1987)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)Explaining political sophistication (1990)The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents (2009)The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it? (2011)Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market (2012)Attitude Strength (2016)Culture Three Ways: Culture and Subcultures Within Countries (2016)The Paradox of Participation Versus Misinformation: Social Media, Political Engagement, and the Spread of Misinformation (2019)The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise (2013)
this work references cited by second hop

References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2013Social Cognition: From Brains to Culture1,742 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
  • 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
  • 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
  • 2013Social Cognition765 cited
  • 2007Private Label Strategy: How to Meet the Store Brand Challenge332 cited
  • 2008Private Label Strategy: How to Meet the Store Brand Challenge257 cited
  • 2014Determinants of Store Brand Share170 cited
  • 1986Consumer “Confusion” of Origin and Brand Similarity Perceptions155 cited
  • 1994Managing imitation strategies129 cited
  • 2009Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research118 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1988A research program for establishing the validity of the price-quality relationship105 cited
  • 2014Private Label Imitation of a National Brand: Implications for Consumer Choice and Law68 cited
  • Cited by

    No citing works inside the corpus for this window.