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Cross-Cultural Advertising
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Cross-Cultural Advertising (1989)Cross-Cultural AdvertisingCustomizing global marketing (1986)Customizing global marketingCultural differences and inferences about psychological processes. (1971)Cultural differences and infe…The Danger of "Local" International Advertising (1967)The Danger of "Local" Interna…How International Can European Advertising Be? (1965)How International Can Europea…White or tan? A cross-cultural analysis of skin beauty advertisements between China and the United States (2013)White or tan? A cross-cultura…Gender Representation in Television Advertisements in Britain and Saudi Arabia (2008)Gender Representation in Tele…A content analysis of advertising in a global magazine across seven countries (2007)A content analysis of adverti…Universal appeals with local specifications (2005)Universal appeals with local …An investigation of crossmarket standardisation strategies (2005)An investigation of crossmark…Marketing mix standardization: a cross cultural study of four countries (2004)Marketing mix standardization…The international advertising practices of multinational companies (2003)The international advertising…Advertising Localization Overshadows Standardization (2002)Advertising Localization Over…Informational/Transformational Advertising (2000)Informational/Transformationa…The Standardisation Debate in International Marketing (1997)The Standardisation Debate in…Standardization versus adaptation of international advertising strategies: Towards a framework (1997)Standardization versus adapta…Standardization versus Customization in International Marketing: An Investigation Using Bridging Conjoint Analysis (1995)Standardization versus Custom…Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization/Customization Debate (1993)Marketing Management Bases fo…Oceans Apart: an Initial Exploration of Social Communication Differences in US and UK Prime-time Television Advertising (1992)Oceans Apart: an Initial Expl…Global Consumer Segmentation versus Local Market Orientation: Empirical Findings (1992)Global Consumer Segmentation …Brand Globally but Advertise Locally?: An Empirical Investigation (1992)Brand Globally but Advertise …THE GLOBALIZATION OF MARKETS (1983)Content Analysis: An Introduction to its Methodology. 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(1982)Marketing Research: An Applied Orientation (1994)International Marketing (2001)The marketing strategy‐performance relationship in an export‐driven developing economy (2004)Marketing mix standardization in multinational corporations: A review of the evidence (2007)Pygmalion in the classroom (1968)Studies in Ethnomethodology. (1968)How Much Can We Boost IQ and Scholastic Achievement (1969)Early Influences on Development: Fact or Fancy?. (1975)Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising (1987)Exploring Sociocultural Perspectives on Race, Culture, and Learning (2006)Triad Power: The Coming Shape of Global Competition (1985)Standardization of International Marketing Strategy: Some Research Hypotheses (1989)International market segmentation: issues and perspectives (2002)Cultural Differences in Travel Risk Perception (2006)Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions (2011)Autonomy and Procedural Justice: A Framework for Evaluating Subsidiary Strategy (1997)The development of subsidiary-management research: review and theoretical analysis (2002)Born-International SMEs: BI-Level Impacts of Resources and Intentions (2003)Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)Standardization/adaptation of international marketing strategy (2003)International marketing adaptation versus standardisation of multinational companies (2009)The future is predictable for international marketers (2000)Does culture explain acceptance of new products in a country? (2003)50 years of research on international standardization and adaptation—From a systematic literature analysis to a theoretical framework (2010)
this work references cited by second hop

References

  • 1971Cultural differences and inferences about psychological processes.422 cited
  • 1986Customizing global marketing323 cited
  • 1967The Danger of "Local" International Advertising160 cited
  • 1965How International Can European Advertising Be?160 cited

Cited by

  • 1993Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization/Customization Debate156 cited
  • 1997Standardization versus adaptation of international advertising strategies: Towards a framework139 cited
  • 1995Standardization versus Customization in International Marketing: An Investigation Using Bridging Conjoint Analysis113 cited
  • 2007A content analysis of advertising in a global magazine across seven countries98 cited
  • 1997The Standardisation Debate in International Marketing90 cited
  • 1992Global Consumer Segmentation versus Local Market Orientation: Empirical Findings88 cited
  • 1992Brand Globally but Advertise Locally?: An Empirical Investigation84 cited
  • 2002Advertising Localization Overshadows Standardization82 cited
  • 2008Gender Representation in Television Advertisements in Britain and Saudi Arabia72 cited
  • 2013White or tan? A cross-cultural analysis of skin beauty advertisements between China and the United States71 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2004Marketing mix standardization: a cross cultural study of four countries67 cited
  • 2003The international advertising practices of multinational companies66 cited
  • 2005Universal appeals with local specifications62 cited
  • 2000Informational/Transformational Advertising54 cited
  • 2005An investigation of crossmarket standardisation strategies50 cited
  • 1992Oceans Apart: an Initial Exploration of Social Communication Differences in US and UK Prime-time Television Advertising47 cited