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Postmodern Marketing Two: Telling Tales
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  • 1999Marketing and Literature: The Anxiety of Academic Influence87 cited
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  • 2001Living with Ambivalence71 cited
  • 2013How to create an influential anthropomorphic mascot: Literary musings on marketing, make-believe, and meerkats52 cited
  • 1997Marketing science in a postmodern world: introduction to the special issue

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50 cited
  • 2001Dominant metaphors in the IMP network discourse: ‘the network as a marriage’ and ‘the network as a business system’47 cited
  • 2006Recycling Postmodern Marketing44 cited