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Handbuch Kundenbindungsmanagement : Grundlagen - Konzepte - Erfahrungen · Study

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ArticleHandbuch Kundenbindungsmanagement : Grundlagen - Konzepte - Erfahrungen

Manfred Bruhn1999

Article1999

Handbuch Kundenbindungsmanagement : Grundlagen - Konzepte - Erfahrungen

Manfred Bruhn · Christian Homburg

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Customer Service Quality and Loyalty Customer churn and segmentation Corporate Governance and Management

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2005CRM in the public sector: towards a conceptual research framework 2009The impact of consensus and agreement of leadership perceptions on commitment, Organizational Citizenship Behaviour, and customer satisfaction 1998Kundenwert als Instrument der Wertorientierten Unternehmensführung 2012Retail Branding – Strategischer Rahmen für das Handelsmarketing 1999Virtual Community — Kollektives Wissensmanagement im Internet 2002Customer Relationship Marketing und Customer Lifetime Value im Electronic Business

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Year1999

Typearticle

Published1999-01-01

Languagede

Citations100

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ShelfCustomer Service Quality and Loyalty

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openalex_workW635913043

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