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Handbuch Kundenbindungsmanagement : Grundlagen - Konzepte - Erfahrungen
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Handbuch Kundenbindungsmanagement : Grundlagen - Konzepte - Erfahrungen (1999)Handbuch Kundenbindungsmanagement : Grund…Retail Branding – Strategischer Rahmen für das Handelsmarketing (2012)Retail Branding – Strategisch…The impact of consensus and agreement of leadership perceptions on commitment, Organizational Citizenship Behaviour, and customer satisfaction (2009)The impact of consensus and a…CRM in the public sector: towards a conceptual research framework (2005)CRM in the public sector: tow…Customer Relationship Marketing und Customer Lifetime Value im Electronic Business (2002)Customer Relationship Marketi…Virtual Community — Kollektives Wissensmanagement im Internet (1999)Virtual Community — Kollektiv…Kundenwert als Instrument der Wertorientierten Unternehmensführung (1998)Kundenwert als Instrument der…Die Betriebswirtschaft (1953)Developing Buyer-Seller Relationships (1987)Information Rules: A Strategic Guide to the Network Economy (2000)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)Strategic Brand Management (2017)The deming management method (1990)Reinventing Government: How the Entrepreneurial Spirit is Transforming the Public Sector (1995)Building the virtual state: information technology and institutional change (2002)Rethinking Government-Public Relationships in a Digital World (2007)Customer Relationship Management (CRM) Towards Service Orientation in Hospitals: A Review (2016)Leadership and Performance beyond Expectations (1987)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Relationship-based approach to leadership: Development of leader-member exchange (LMX) theory of leadership over 25 years: Applying a multi-level multi-domain perspective (1995)Behavioural outcomes of next-generation family members’ commitment to their firm (2013)Agreeing to disagree? Explaining self–other disagreement on leadership behaviour (2019)Transformational Leadership and Psychological Well-Being of Service-Oriented Staff: Hybrid Data Synthesis Technique (2022)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The loyalty effect: The hidden force behind growth, profits, and lasting value (1996)Kundenorientiertes Rechnungswesen als Voraussetzung des Kundenbindungsmanagements (2003)Strategisches Kundenwertcontrolling (2006)CRM – Grundlagen, Konzepte und Prozesse (2011)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Working knowledge: how organizations manage what they know (1998)Net gain: Expanding markets through virtual communities (1999)
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  • 2005CRM in the public sector: towards a conceptual research framework66 cited
  • 2009The impact of consensus and agreement of leadership perceptions on commitment, Organizational Citizenship Behaviour, and customer satisfaction52 cited
  • 1998Kundenwert als Instrument der Wertorientierten Unternehmensführung40 cited
  • 2012Retail Branding – Strategischer Rahmen für das Handelsmarketing15 cited
  • 1999Virtual Community — Kollektives Wissensmanagement im Internet13 cited
  • 2002Customer Relationship Marketing und Customer Lifetime Value im Electronic Business13 cited

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