SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marktabgrenzung
0 references·7 citing·21 second hop
Marktabgrenzung (1989)MarktabgrenzungProduktpositionierung (2007)ProduktpositionierungIndividuelles Entscheidungsverhalten bei Variantenvielfalt — die Wirkung der „attribute alignability“ (2006)Individuelles Entscheidungsve…Marktsegmentierung als Basis eines Direct-Marketing-Konzepts (2002)Marktsegmentierung als Basis …Produktpositionierung (2000)ProduktpositionierungDie Analyse von Wettbewerbsbeziehungen mit Scannerdaten (1998)Die Analyse von Wettbewerbsbe…From Value-Orientated Quality Improvement to Customer Satisfaction — A Case Study for Passenger Cars (1997)From Value-Orientated Quality…Market demarcation (1995)Market demarcationA New Approach to Consumer Theory (1966)The nature of human values (1973)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Die Betriebswirtschaft (1953)Defining the Business: The Starting Point of Strategic Planning (1980)Implanting Strategic Management (2018)A New Approach to Consumer Theory (1976)The Choice Theory Approach to Market Research (1986)Conditional logit analysis of qualitative choice behavior (1972)Discrete Choice Analysis: Theory and Application to Travel Demand. (1987)Prospect theory: An analysis of decision under risk (1988)The Measurement of Meaning (1957)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Variantenmanagement (2007)Defensive Marketing Strategies (1983)Consumer Preference Formation and Pioneering Advantage (1989)Respects for similarity. (1993)Produktpolitik (2020)New Brand Positioning and Pricing in an Oligopolistic Market (1992)Konsumentenverhalten (2022)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2007Produktpositionierung15 cited
  • 1997From Value-Orientated Quality Improvement to Customer Satisfaction — A Case Study for Passenger Cars10 cited
  • 1995Market demarcation10 cited
  • 2002Marktsegmentierung als Basis eines Direct-Marketing-Konzepts9 cited
  • 1998Die Analyse von Wettbewerbsbeziehungen mit Scannerdaten9 cited
  • 2000Produktpositionierung8 cited
  • 2006Individuelles Entscheidungsverhalten bei Variantenvielfalt — die Wirkung der „attribute alignability“6 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work