References

No references inside the corpus for this window.

Cited by

• 2015Macro-social Marketing151 cited
• 2015Using two-step cluster analysis to identify homogeneous physical activity groups145 cited
• 2015Testing normative and self-appraisal feedback in an online slot-machine pop-up in a real-world setting127 cited
• 2014The Structure of Online Activism120 cited
• 2015A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014)80 cited
• 2023Ethics and marketing responsibility: A bibliometric analysis and literature review62 cited
• 2020The importance of customer trust for social marketing interventions: a case of energy-efficiency consumption60 cited
• 2017A Human Rights-Based Approach to the Social Good in Social Marketing48 cited
• 2014Messages that increase women’s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts41 cited
• 2016Developing the Main Knowledge Management Process via Social Media in the IT Organisations: A Conceptual Perspective37 cited
• 2016The Importance of Segmentation in Social Marketing Strategy36 cited
• 2016Unintended consequences in demarketing antisocial behaviour: projectBernie31 cited
• 2016An Umbrella Review of the Use of Segmentation in Social Marketing Interventions30 cited