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Managing Customers Profitably

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References

2004Firm resources and sustained competitive advantage38,157 cited
1998Cost & effect: using integrated cost systems to drive profitability and performance719 cited
2006Customer value propositions in business markets.630 cited
2002Profit priorities from activity based costing627 cited
2005Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships421 cited
2003Linking customer lifetime value with shareholder value184 cited
2001The allocation of promotion budget to maximize customer equity162 cited
2003The implementation of customer profitability analysis: A case study114 cited

Cited by

2011Improving profitability with customer‐centric strategies: the case of a mobile content provider22 cited
2017Improving Communication and Relationship with Customers using Models to Measure their Value14 cited
2018Do customer profitability analyses pay? A survey of large Norwegian companies12 cited

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