Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Interactive Psychographics: Cross-Selling in the Banking Industry.

16 references·14 citing·47 second hop

FromToDepth

this work references cited by second hop

References

1987Toward a universal psychological structure of human values.3,798 cited
1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
1987Product/Consumption-Based Affective Responses and Postpurchase Processes2,464 cited
1988A structural equation test of the value-attitude-behavior hierarchy.1,891 cited
1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
1998Customer lifetime value: Marketing models and applications975 cited
1990Service encounters and service relationships: Implications for research930 cited
1968Benefit Segmentation: A Decision-Oriented Research Tool893 cited
1974The Concept and Application of Life Style Segmentation688 cited
1999Is your company ready for one-to-one marketing?612 cited
1975Psychographics: A Critical Review534 cited
1992Value-System Segmentation: Exploring the Meaning of LOV444 cited
1970Influencing attitudes and changing behavior375 cited
1999Customer profitability analysis: Measurement, concentration, and research directions314 cited
1986The Nine Nations of North America and the Value Basis of Geographic Segmentation

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

203 cited

1995To BeandNot to Be: Lifestyle Imagery, Reference Groups, andThe Clustering of America156 cited

Cited by

2016Can Brand Users Really Remember Advertising More Than Nonusers?53 cited
2006From customer data to value: What is lacking in the information chain?48 cited
2002Leveraging Customer Information to Develop Sequential Communication Strategies:39 cited
2007Media Usage as Health Segmentation Variables34 cited
2006Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data31 cited
2006A comparative study of cross-selling practices in public and private sector banks in India26 cited
2013Review of segmentation process in consumer markets21 cited
2017One does not fit all: Health audience segmentation and prediction of health behaviors in cancer prevention19 cited
2020Agreeing to Surveillance: Digital News Privacy Policies16 cited
2010Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses14 cited
2018How to connect with your best student prospects: Saying the right things, to the right students, in the right media10 cited
2009Managing adoption barriers in integrated banking services7 cited
2013The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation3 cited
2016The Role of Creative Strategy, Ad Disclosure and Regulatory Focus in Investors’ Decision Making: An Experimental Investigation1 cited