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Fast Moving Consumer Goods: Competitive Conditions and Policies

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References

2004The Strategic Positioning of Store Brands in Retailer–Manufacturer Negotiations290 cited
2000Assessing the Competitive Interaction between Private Labels and National Brands237 cited
2001Buyer Power and its Impact on Competition in the Food Retail Distribution Sector of the European Union154 cited
2004Investigating the Cross-Category Effects of Store Brands63 cited

Cited by

2012EFFECT OF PERCEIVED VALUES ON THE BRAND PREFERENCE AND THE PURCHASE INTENTION16 cited
2020Conveniently healthy: The impact of health endorsements on brand trust, brand loyalty and brand equity in Fast Moving Consumer Goods convenience versus shopping goods14 cited

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