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Exploración de la IA y contenidos inmersivos en el sector del vino
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Exploración de la IA y contenidos inmersivos en el sector del vino (2026)Exploración de la IA y contenidos inmersi…Blending digital and physical experiences in luxury wine hospitality: an experiential approach to technology integration (2025)Blending digital and physical…Virtual reality in wine tourism: Immersive experiences for promoting travel destinations (2024)Virtual reality in wine touri…A Systematic Literature Review on Technological Innovation in the Wine Tourism Industry: Insights and Perspectives (2024)A Systematic Literature Revie…Las voces del vino: las narrativas del enoturismo en Calonge, Cataluña (2023)Las voces del vino: las narra…Marketing experiencial y el valor de marca en una empresa del sector gastronómico (2022)Marketing experiencial y el v…Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing (2021)Virtual reality marketing and…Interaction as a Central Element of Co-Creative Wine Tourism Experiences—Evidence from Bairrada, a Portuguese Wine-Producing Region (2021)Interaction as a Central Elem…Marketing theory: experience marketing and experiential marketing (2012)Marketing theory: experience …Case Study: A Strategic Research Methodology (2008)Case Study: A Strategic Resea…Experiential Marketing (1999)Experiential MarketingCase Study Research: Design and Methods (1984)Handbook of Qualitative Research (1994)Case Study Research (2004)Qualitative research method-interviewing and observation (2014)Social media metrics and analytics in marketing – S3M: A mapping literature review (2017)Operationalising AI ethics: barriers, enablers and next steps (2021)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Flow: The Psychology of Optimal Experience (1991)Brand Experience: What Is It? 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(1998)Evolving to a New Dominant Logic for Marketing (2003)Co-creation experiences: The next practice in value creation (2004)Pairing Co-Creation with Food and Wine Experiences—A Holistic Perspective of Tourist Experiences in Dão, a Portuguese Wine Region (2021)The Experience Economy in a Wine Destination—Analysing Visitor Reviews (2022)Do circular economy practices moderate the wine tourism–green performance relationship? A structural analysis applied to the Spanish wine industry (2023)Measuring Brand Equity Across Products and Markets (1996)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology (1989)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)The Discovery of Grounded Theory (2017)Validating Instruments in MIS Research1 (1989)\nThe use of partial least squares path modeling in international marketing (2009)Strategic Customer Insights: Leveraging Online Reviews for Service Enhancement in Wine Tourism (2025)Wine Tourism in Galicia, Sustainability, Circular Economy and Unique Experiences, the Future for the Wine Sector (2025)Wine Tourism Meets the Metaverse (2025)Cochrane Handbook for Systematic Reviews of Interventions (2008)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)Digital transformation in rural wine tourism: Lessons from Goriška Brda, Slovenia, for developing smart rural destinations in Serbia (2025)Highlighting Wine Labels: A Systematic Literature Review of Dominant Informational Parameters as Communicative Elements (2025)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Theory Construction in Qualitative Research (2012)Exploring the impact of virtual food and wine pairing on consumer preferences (2025)From novelty to necessity: Understanding CRM-driven service robot adoption in Iraqi restaurants through UTAUT3 (2025)Digitalising wine and wine tourism experiences: a diffusion of innovations approach across nations (2026)Communication and Control Processes in the Delivery of Service Quality (1988)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1999Experiential Marketing2,989 cited
  • 2008Case Study: A Strategic Research Methodology1,045 cited
  • 2021Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing165 cited
  • 2012Marketing theory: experience marketing and experiential marketing104 cited
  • 2021Interaction as a Central Element of Co-Creative Wine Tourism Experiences—Evidence from Bairrada, a Portuguese Wine-Producing Region56 cited
  • 2024A Systematic Literature Review on Technological Innovation in the Wine Tourism Industry: Insights and Perspectives22 cited
  • 2025Blending digital and physical experiences in luxury wine hospitality: an experiential approach to technology integration17 cited
  • 2024Virtual reality in wine tourism: Immersive experiences for promoting travel destinations16 cited
  • 2022Marketing experiencial y el valor de marca en una empresa del sector gastronómico16 cited
  • 2023Las voces del vino: las narrativas del enoturismo en Calonge, Cataluña1 cited

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