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Feeling Younger, Choosing Complexity: How Subjective Age Influences Older Consumers' Preference for Visual Complexity
16 references·0 citing·55 second hop
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(1943)The CES-D Scale (1977)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Strength and vulnerability integration: A model of emotional well-being across adulthood. (2010)The Theory Behind the Age-Related Positivity Effect (2012)Meta-analysis of the age-related positivity effect: Age differences in preferences for positive over negative information. (2014)Society and the Adolescent Self-Image (1965)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Drivers of consumer–brand identification (2012)Brand authenticity: An integrative framework and measurement scale (2014)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Figures of Rhetoric in Advertising Language (1996)Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)This Logo Moves Me: Dynamic Imagery from Static Images (2013)Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors (2016)Unstructured data in marketing (2018)Social Indicators of Well-Being (1976)Subjective Well-Being (1984)Handbook of Positive Psychology (2001)Individual differences in two emotion regulation processes: Implications for affect, relationships, and well-being. (2003)
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References

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  • 2009Blue or Red? Exploring the Effect of Color on Cognitive Task Performances762 cited
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  • 2010Motivated Consumer Innovativeness: Concept, measurement, and validation322 cited
  • 2014“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption277 cited
  • 2012Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble238 cited
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Brand consumption and narrative of the self
220 cited
  • 2014Consumer Processing of Interior Service Environments205 cited
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