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• 2011An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing444 cited
• 2010Look Who’s Talking—Athletes on Twitter: A Case Study344 cited
• 2012Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism139 cited
• 2015‘You’ll never tweet alone’: Managing sports brands through social media137 cited
• 2015How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising?106 cited
• 2020Thinking outside the ‘box’: a discussion of sports fans, teams, and the environment in the context of COVID-1993 cited
• 2017How Athletes Frame Themselves on Social Media: An Analysis of Twitter Profiles30 cited
• 2014Battle of the sexes: Gender analysis of professional athlete tweets18 cited
• 2014How Golfers and Tennis Players Frame Themselves: A Content Analysis of Twitter Profile Pictures17 cited
• 2015Young People’s Engagement of Social Media for Social Transformation: Study of Nigerian University Students11 cited
• 2013Invited Article: The Future of CRM is UX10 cited
• 2014Bir kurumsal iletişim stratejisi olarak kurumsal bloglar9 cited